Starting An Online Coaching Business - Victoria Hockaday
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Starting An Online Coaching Business


You want to create a BIG impact in the world.

A little voice inside of you is telling your purpose is to help people.

You’ve started listening to your whisper and you’ve found your inner calling.

You want to become a coach.

But not just another coach.

There’s one problem though. You don’t know much about the coaching industry and you’re overwhelmed with questions like…

Do I need a certificate?

Where should I get certified?

How will I find my first clients?

How can I be the best coach I can be?

Most coaches believe that starting a successful coaching business is heavily dependent on their skills as a coach.

Whilst it’s all well and good to be the best coach you can be, it’s not the whole story.

Even if your zone of coaching genius is epic, your coaching skills alone aren’t enough to start an online coaching business.

Here’s the cold hard truth:

You’re not just a coach.

You’re a business owner. An entrepreneur.

So, how do you start an online coaching business the right way?

Here’s 5 keystone elements you want to consider.

1 Go Deep

First of all, when you start your coaching practice you’ll probably want to help everyone. The problem with this is when you try to talk to everyone you’re not talking to anyone.

You’re message becomes diluted and you’ll find it really hard to attract clients. Honestly, you have to be willing to go deep. Don’t be afraid to take ownership of your niche so that you’re seen as an expert.

2. Online Business Hub

You want to create an online hub for your business so that prospective clients can get more familiar with what you’re about. You’ll need to buy a domain and create a website. bringing in consistent income.

Essentially, you need to be crystal clear about who you help, what problem you solve and what value you give your clients.

You want people to come to your website and immediately understand what you do and what you offer. I’d recommend using Blue host for buying your domain name and WordPress to build your website.

3. Build a Tribe

The more eyeballs on your business the better. If you want to start an online coaching business strong, you need to focus on building your tribe.

The more people know about your coaching, the more likely you’ll create a consistent stream of clients. Think about where your niche spend time online and create a loyal community.

4 Develop Know, Like and Trust

It usually takes 7 times before a client buys your product or service. This could be seeing a social media post, watching a Youtube video, live training, receiving freebie, reading an email, listening to a podcast and having a sales call. 

Consistency is the hallmark of trust. Think about the different types of content you could create and commit to doing it consistently.

Think about what epic content you can create to establish know, like and trust. Consider how you’re going to highlight your ideal client’s challenges and give hints to their solutions.

5 Collect Emails

Once you’ve warmed up your audience with epic content, you’ll want to stay in touch with them so that you can sell your offers to them.

How do you do that?

By creating a freebie or lead magnet in exchange for their email address. You’ll want to create a quick and consumable piece of content for your audience, such as a checklist, cheat sheet, workbook or audio.

Don’t be afraid to dive deep on a specific problem that your niche is dealing with. They expect you to lead them through their problem so don’t be afraid to take ownership and deliver epic value.

If you want to read more on list building here’s my other articles:


Victoria Hockaday helps business owners grow an audience and create and sell online courses with ease.

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