what to send your email listWhat To Send Your Email List: 18 Badass Emails For Beginner’s

There’s a reason why the internet marketing gurus say “the money is in the list”. 

And for good reason.

An email newsletter that’s done well can grow a tribe of people who are ready to buy from you every single day

So, what’s the problem?

Well…you know that to grow your online business you need to focus on your biggest asset: your email list. 

So, you work really hard to create a freebie.  

But you skipped the newsletter bit and now your subscribers don’t hear from you.

And you create a MAJOR cooling off period with your subscribers, leaving it far too long before they hear from you.

But… no matter how hard to try to create a newsletter you’re still stuck.

And you’re scratching your head thinking: what the heck do I send to people?

You’re not alone. 

Most service providers are making the same mistake because they’re worried about being “spammy”.

Now, onto today’s post. What To Send Your Email List: 18 Badass Emails For Beginner’s

1. Welcome email

Let me guess…

You’ve worked super hard to create a lead magnet for your audience. 

So, you create a welcome email so that people receive it as soon as they sign up to your email list.

And it goes something like this… “You just signed up to my freebie, click here to download it, thanks!”

This is the worst thing that you could do because you’re missing a huge opportunity to connect with your subscribers!

Instead of confirming that they’ve signed up to your list, use your welcome email to confirm their new motivation that lead them to sign up to your list in the first place. 

So, if they’ve signed up to your email list to solve a problem of there’s think about what it says about them.

2. Best of

Not all of your email subscriber will have seen your blog posts, podcasts or video series. 

It’s sad isn’t it, when you’ve put in a ton of effort to create amazing content and you don’t feel seen or heard. 

So why don’t you create an email that showcases your best content?

You could create a ‘start-here’ email where you share with them your top 5 blog posts on your topic. 

Remember, your subscribers have signed up to your email list because they want help with a problem. So, don’t be afraid to brag about your content if it’s going to serve your community. 

3. ‘The mistake I made’ email

Something I’ve learned from being in business is that people love authenticity. When you share mistake that you’ve made in your business you show to your subscribers that you’re not just an avatar behind a screen but you’re a real person who’s faced hardship and challenges. 

It helps your audience connect with you on a more personal level because it shows that you’re human who also makes mistakes. 

Not to mention, it adds value to your audience as it helps them to not make the same mistakes and they will appreciate it.

So, think about a mistake you’ve made in your business. For example, if you’re a social media manager who helps people grow their online presence. You could send an email to your list telling them about a time when you messed up on social media by doing X, Y and Z.

4. Preview email

Don’t forget, your subscribers are on your email list for a reason.

They want to know about you and what you offer. 

So, don’t be afraid to create buzz around any products and services that are coming soon.

You can let your audience know what’s to come in your business with exclusive previews.

Simply, share images that preview your courses or programs. Or, give them insight into what your membership site looks like with a quick video walk through. 

This makes a wonderful email because it makes people feel excited and it creates hype around your products. Ultimately, it “primes” your audience so that there more ready to buy from you when you share your products with them.

Check out Jenna Kutcher who has perfected the craft of the preview email:

what to send your email list

5. Favourite tools

People on your email list are keen to find out what the best tools are. 

So, think about what tools you use that will help your subscribers. For example, if you’re a Pinterest Manager who helps people to grow their traffic and email list with Pinterest, your top tools might be Photoshop, Tailwind and Convert Kit. 

Or, if you’re a blogger, your top blogging tools might be Yoast SEO, Coschedule, Canva and Sumo

6. ‘Answers to questions’ email

An easy one to start off with is an answers to questions email. Basically, this when you list a series of questions that your community commonly ask you. 

So, what questions does your audience ask you?

Are you thinking “erm, I don’t have an audience yet”. 

If you don’t have an audience yet, you can go to other audiences to find out what questions, challenges or frustrations they have. 

There’s a number of places you can find this online, such as

  1. Facebook Groups
  2. Online Forums
  3. Comments on Blog posts

After you’ve collected a list of 10 questions, you can answer these questions in your email. 

7. The myth buster email  

Every industry or niche has myths.

Your job is to break these down so that you inform and influence your new subscribers and encourage them to think differently.

Because when you break down the biggest myths in your niche you give your subscribers clarity and you make feel more confident about your topic.

For example, let’s say you have a blog on self love, you could write an email like “5 Myths on Self Love”. 

Or, if you’re a Facebook Ad Teacher who helps people launch their products with Facebook ads, you could create an email called “The Top 3 Misconceptions about Facebook Ads”.

Interestingly, these emails answer questions that your subscribers are probably thinking but they’re too afraid to ask. 

They’ll appreciate you for doing this.

Melyssa Griffin does it amazingly well.

what to send your email list

8. Inspirational story

Everyone loves a bit of inspiration.

Why not inspire your subscribers?

It’s an incredible way to help your readers get to know you on a more personal level.

It can be a story about you, a friend, a family member or one of your clients. This is a great opportunity to show the journey of transformation from how things were before compared to now. 

When you write your story, think about your tone so that it’s coherent with your brand. Is it going to be warm and encouraging? Funny? Or it maybe it’s going to be serious? Whatever the tone is, make sure it triggers an emotion for your reader. 

9. The ‘Post tease’ email 

Remember those blog posts that you wrote last year that you worked super hard on?

Instead of having them buried in your archives, create a post that teases your subscribers and encourages them to click on your blog post link.

Your goal is to create an email that generates curiosity and encourages your reader’s take action. 

It works amazingly well for getting more page views on your blog post (think Dita Von Teese).

So, you want to showcase your cornerstone content as these are going to be your pillar blog posts that your subscribers will get the most value from. 

Cornerstone blogs:

  • In-depth blogs that are thorough (often they’re longer in length and between 3,000-6,000 words)
  • Evergreen content that don’t go out of trend
  • Break down your audience’s common questions, problems and frustrations
  • Include a range of media, such as images and videos 

Below is an example of Neil Patel rocking the post tease email.

what to send your email list

10. ‘How can I help you’ email

Scratching your head because you don’t know what your audience needs?

It’s easy, ask them!

Simply, write an email that asks your subscribers what they need help with the most. 

Worried that people won’t reply?


Offer an incentive.

Incentivise your audience to hit reply by offering them value for free. For example, this could be a 30 minute session on Skype where you allow your audience to ask questions on your niche.

So, if you’re a Social Media Consultant, you could offer 5 people sessions to let people ask questions on what to post on social media, how to grow their following and how to find influencers in their niche. 

This is a big incentive for people to hit reply and let you know what they want to learn and need help with the most.

11. ‘Remix of old blog’ email

Remember those blog posts you worked super hard on that nobody ever sees?

Get em up on your computer and revamp them with fresh, new content to inform your subscribers. 

Simply pull out 3 tips to create a “how to” email (#15) to help your subscribers create quick wins.

Nobody likes the heaviness of having to create new content all the time, so repurpose old content and mix it up with new lessons or conclusions.

Here’s some questions to consider:

  • Are these strategies still working?
  • Has my opinion changed?
  • Am I trying a new strategy now?

12. Unexpected freebie

Another amazing way to build a relationship with your subscribers to prepare them to become buyers is through unexpected freebies. 

Simply, offer them freebies that help them with their biggest problems and challenges. This could be a free video, audio, swipe file or checklist. 

Ready to turn up the dial on your credibility and authority?

Invite your new subscribers to join a challenge, sign up to a webinar or video series.

Boss Babe does an excellent job of delighting their Boss Babes with freebies. 

what to send your email list

13. ‘Behind the scenes’ email

Planning on launching a new product?

Trying out a new strategy or tool?

Got an awesome workflow that you’re proud of?

Give your email subscribers insider access to something that you only share on your email list. 

This not only helps your subscribers to feel excited and special but it helps your audience to get to know you better. 

You could show them a behind the scenes video of a new email provider that you love. 

You could share with them your Google Analytics account and number of page views you got to your blog post this month. 

You could share with them the different Facebook ads that you’re currently testing out.

You could show photos of your workspace and share your weekly workflow or activities you do every week to run your business. 

You could also give them sneak previews of an online course that you’re going to launch in a few months time.

Here’s a snippet of a ‘behind the scenes’ email done well.

what to send your email list

14. Survey email

An excellent way to get to know your email subscribers better is to ask them about their biggest challenges and questions.

You can do this very effectively with a survey.

Simply, create a survey to ask your list what they’d most like to learn about and what they’re struggling with the most. 

A key question that you can ask is “When it comes to X what is your biggest struggle”. 

It’s a win win, your audience feels special and heard because you’re showing them that you value what they need. And, it is like gold dust for your business because it offers useful information on what freebies, emails, products and programs you could create.

Before you launch any product or service in your business you need to make sure that it fulfils a need. Surveys work like a treat for validating and products that you’re thinking of selling. 

Simply send a quick email to your subscribers telling them how many questions and how long your survey is. I love Typeform for doing this because I can create a survey that is on brand and more personalised.

Below is an example of a survey email.

what to send your email list victoria hockaday 5

15. ‘How to’ email

There’s a reason why ‘how to’ emails and blog posts get the most views on the web.

The headline tells your email subscribers the takeaway that they’re going to get from your email and it shows that you’re going to show them the exact steps to achieve it. 

So, another way to inspire your audience is to write a how to email to show them how they can achieve something.

Don’t forget, your email list has hundreds of questions related to how they can improve on your area of expertise, so the possibilities are endless.

For example, let’s say you’re an SEO teacher who helps people to get more views on their blog posts. You could create an email like “How To Use The Yoast SEO Plugin To Triple Your Traffic”. Your audience will see your email header and think “omg yesss, this is so useful for me” and they’ll open your email.

Andy Jenkins does this super well.

what to send your email list

16. ‘Something you tried that worked’ email

Implemented a new strategy lately that got results?

Let your email subscribers know about it!

Everyone loves exclusive information, particularly when it involves a strategy that you were nervous about.

Your email subscribers will have so many questions about various strategies in your niche that they’re probably too afraid to ask. So, share with them what you’ve been testing out and what’s working.

This humanises your brand and shows your email subscribers that you’re a human being who also gets nervous when you test out new things.

Here’s an example from the Female Entrepreneur Association.

17. ‘Unexpected value bomb’ email

Another way to give value to your audience is to offer an unexpected value bomb email.

Every person likes being part of an exclusive community.

That’s why I recommend that you write an ‘unexpected value bomb’ email. 

Basically, it’s a mini blog post that you don’t share anywhere else apart from your email list. 

Here’s a few ideas:

  • A free quick video or audio 
  • A mini blog post on how to do X
  • 5 Rapid Fire Tips to do X

So, think about one of the biggest problem your email subscribers has and create a value bomb email that goes above and beyond to solve that problem. 

Let’s say for example you’re a meditation teacher and you help people lower their anxiety with meditation. You could gift your subscribers with a free 10 minute audio to help them lower their anxiety. This is a win win because it will help your audience to feel more special and it will give a sample of your delivery style and personality, which are key deciding factors that determine whether someone wants to work with you.

Or, you might be a copywriter who teaches solopreneurs copywriting skills to them convert their audience into paying customers. You could offer them a free 8 min video on how to create a killer about me page on their website. This showcases your teaching style and personality which makes their audience more ready to purchase her signature course or program when she offers it.

18. Growth report 

Another fantastic way to dial up your leadership and authority to prepare your subscribers to become buyers is to give exclusive peaks into your growth. 

This is an amazing way to showcase your results and demonstrate your expertise in your niche. 

For example, if you’re a Pinterest consultant, then showcasing your Pinterest growth over the last 3 months or 1 year is a great way to show your audience that you’re good at what you do.

By showcasing your results you’re turning up the dial on your leadership and authority, increases the likelihood of people to signing up to your courses and programs.

Here’s a few more posts that you might like:

6 Emails You Should Be Sending Your Email List But Aren’t

44 Newsletter Idea To Engage Your Email List