22 Pinterest Tips To Skyrocket Blog Traffic
You’ve probably heard how powerful Pinterest is for your business but you still haven’t cracked the code yet when it comes to growing your blog. Am I right?
I was exactly the same when I started my business two years ago. I didn’t use Pinterest at all, simply because I thought it was just something you used when you wanted to create pretty vision boards. How wrong was I…
I realised that if I started honing in on Pinterest I would drive consistent traffic to my site and I’d ALWAYS have an audience of people who were ready to hear about my products and services.
Fast forward to today: Pinterest is my number one source for driving traffic to my blog and it builds my community of email subscribers on a daily basis.
My biggest regret is not using Pinterest sooner but I had no IDEA how powerful it was and how to use it to my advantage.
If you’re reading this and you’re thinking “isn’t Pinterest just a social media platform for pinning DIY”, I want to tell you this. Pinterest is NOT a social media platform. It’s a search engine and for the past few years bloggers and business owners have been using Pinterest to grow their blog.
If you’re not sure how to get started with Pinterest, I’ve got your back! Today I’m going to walk you through 3 steps to get started, so you can start making money with Pinterest asap.
So, brace yourself, because we’re going to…
the Pinterest zone 🎉🌟
1. Claim Your Website
You need to set up a Pinterest business account and then verify your website. If you already have Yoast SEO this will be easy. Simply go to settings, claim website and then copy and paste the HTML code and place it in the “Pinterest confirmation” box on your blog.
2. Claim Other Accounts
When setting up your Pinterest profile, you can claim other accounts such as YouTube, Instagram and Etsy. When you do this you can grow the monthly views on your Pinterest profile by sharing your content to other platforms.
3. Niche Down
Before you start pinning content on Pinterest you want to make sure that you have a unique focus. The idea with Pinterest is very similar to Google, people will use the search bar to find answers to their problems. Let’s say they’re looking for vegan recipes, they’ll type vegan recipes into Pinterest and click on the most click-worthy pin.
Your goal then is to niche down your profile, so that it’s optimised for people to find you. The best way to do this is to think of one to two keywords that summarise your topic. So if you’re doing vegan recipes you’d use the keywords ‘vegan’ and ‘vegetarian’ in your account. (And your bio is the perfect place to put your keywords by the way!)
I started with the keywords “email marketing” and “online courses” and I used them in my name and bio.
This tells Pinterest what my profile is about and what type of content I’m going to be creating.
Have you scribbled down your keywords? Beautiful!
4. Create the Perfect Bio
When people jump to your Pinterest account, you want to tell them who you are and who you’re about. This is also a great spot to use keywords to optimise your account.
If you know your keywords already, you can add them in your bio.
5. Create Relevant Boards
Now that you’re onboard with your niche, you want to fill up your profile with relevant boards.
For example, if your niche is writing tips then you might have the follow boards:
- Writing tips
- Writing tips for beginners
- Author tips
Another important thing to point out with Pinterest is that your pinterest account is for your ideal audience and not you. So, if you have boards that have nothing to do with your niche, delete them or make them secret.
6. Optimise Board Descriptions
Every time you create a board for Pinterest you want to create board descriptions. You want to create descriptions that summarise what your board is about.
Plus, when pinners type in keywords into the search bar, Pinterest will recommend boards. So, optimise your board descriptions with plenty of keywords!
7. Add Your Blog URL
When it comes to creating your own pins, make sure you include the URL of your website on your pin. This is incase someone steals your pin and jumps onto a website to realise that it isn’t your website. If this happens, they’ll work out that it’s a stolen pin and they’ll know to look again to find your blog post.
8. Have a Call to Action
One way to give people an incentive to check out your pin is to include a call to action. The idea behind this is to give them value, so that they’re interested in finding out more from you.
For example, this could be:
- A free guide
- Resource library
- Free template
9. Do Keyword Research
Remember, Pinterest is more of a search engine than it is a social platform. This means that you need to use SEO so that your ideal audience can find you on Pinterest.
You could create the most valuable blog post, but you don’t know what keywords they’re searching, then people aren’t going to find your content.
Pro tip: Use the keyword tool to find popular keywords in your niche.
10. Have a Title
Your title is the most important piece of information of your pin. Whether it’s a blog post or product pin, make sure that your title includes keywords.
11. Use Large Fonts
Most people view Pinterest via mobile. This means that you want to make sure that you’re using large fonts that are easy to read.
It’s a good idea to experiment with different fonts and do A/B testing to see which fonts lead to more clicks on Pinterest.
12. High-quality Stock Photos
When you create your pins, you want to use high-quality photos. Pinterest is visual marketing, which means that people will click on the pins that are the most visually appealing. If your pin has a high quality photo and it looks professional there first impression is that your blog post is going to be credible and valuable.
13. Automate Your Pinning
Onto the fun part! When it comes to pinning content on Pinterest, you want to pin 15-25 times a day, so that you’re content is getting eyeballs on it.
When you’re running a service-based business, you don’t have the time to manually pin on Pinterest every day. So, to solve this problem you can automate your pinning using a tool, such as Tailwind.
Tailwind is an approved partner of Pinterest and it allows you to schedule your pins for weeks in advance, so that you’re active on the platform.
14. Pin to Relevant Boards First
When you publish your pins to Pinterest, make sure that you pin them to the relevant boards first. This is because you want to tell Pinterest what your pin is about.
So, if your pin is “skin care routine ”, you can save that pin to skin care or pamper at home.
15. Optimise Pinterest Boards
Every few weeks, you want to look at your Pinterest boards to get a bird’s eye view of what’s happening. Are you sending the same pins to a board? Could you create intervals between the time that you pin to boards? How could you track your pinning better to ensure that you’re not spamming?
Are there ways that you could optimise your Pinterest boards, so that more people can find your content? Are there boards that don’t relate to your niche that you could make secret?
16. Use Pinterest Analytics
You don’t just want to sporadically pin to Pinterest. Take advantage of Pinterest analytics to see what’s working and what isn’t working. You can use this information to find out:
- Which pins are getting the most saves
- How many people are engaging with your pins each month
- Which boards are the top performing boards
17. Create Fresh Content
Even though Pinterest is more of a search engine, it still requires you to feed it. This means that if you want to be seen as a “high quality” pinner on Pinterest, you need to create fresh content.
So, you want to aim to publish at least one blog post per week, if not bi-weekly.
18. Add a Pinterest Widget Board
A great way to grow your pinterest are to add a Pinterest widget on your blog sidebar. This get’s more people on your website seeing that you’re active on Pinterest.
If they jump onto your Pinterest and they want to follow you, they’ll follow you on Pinterest and see your pins in the feed.
If they pin your content this means that you’ll get more “impressions” or people seeing your content because they’ll be pinning your content to their boards. And that’s why Pinterest is a powerful platform… It means that your pins can go viral and you can get hundreds or thousands of traffic from your pins from someone sharing your content. Pretty cool, right?
19. Pin to Your Boards Daily
Remember, Pinterest loves fresh content, so make sure that you’re active on Pinterest daily to be seen as a high quality pinner.
20. Use Hashtags
As well as keywords, you want to include hashtags in your pin descriptions. Use plenty of keywords that are related to your product or blog post.
21. Install ‘Pin It’ Button
To get more people saving your pins, install the pin it button plugin on WordPress.
22. Give it time
Something to keep in mind is that because Pinterest is an SEO tool, it can take a while to see results. Usually, it takes 5-6 months to see a growth in blog traffic, so keep being persistent!
Follow these Pinterest tips and you’ll grow your Pinterest traffic big time.
You can say goodbye to doing #allthethings and being on every social platform at once! Instead, you can double down on these Pinterest tips to skyrocket your blog traffic.
And no matter what niche you’re in, you can literally get thousands of views on your content.
Over to you! Tell me what pinterest tips have helped you grow your traffic? Can’t wait to hear!