4 Pinterest Strategies You Need To Know To Supercharge Your Traffic
If you’ve been around the block, then you’ll know that Pinterest is one of my secret weapons.
In 2018, I put Pinterest marketing to the test. I kept hearing people say “Pinterest is really powerful for growing an audience”.
So, I did a little test…
Could I raise my online presence, grow my traffic and get more clients?
Fast forward to 5 months later: I had tripled my website traffic.
I generated hundreds of email subscribers.
And I had scored a few clients. Woohoo!
Seriously, Pinterest is my secret weapon and if it can help me it can probably help you too!
That’s why today, I’m diving into the wonderful world of Pinterest strategies that will help you jump-start your marketing success and quickly grow your traffic on auto-pilot.
Ready to dive into my essential Pinterest strategies? Let’s get started.
Niche down your profile
One of the best ways to kick-start your Pinterest journey is to niche down your profile. This is important because you want to attract the RIGHT audience of people to your website.
If you’ve got a blog, you’ll know that you need to figure out who your target audience is before you start creating content. It’s no different with Pinterest.
One of the biggest mistakes people make on Pinterest is that they think their Pinterest profile is for them. So, they use it to plan their dream home or dream wedding, and occasionally they’ll slap a few pins for their blog.
But your Pinterest profile isn’t for you, it’s for your AUDIENCE. And if you want to see big results on Pinterest, you need to create an account that is specifically created for your audience.
Let me show you how.
- Create a stellar bio (tell your pinners who you are and what you’re about).
- Choose keywords for your niche (e.g., entrepreneur tips).
- Include an on-brand headshot photo.
Pinterest is more of a search engine than it is a social media platform. Which means that Pinterest shares more similarities with Google compared to any other social media platform.
One of the most common “laws” of SEO is that you need to use keywords to drive traffic to your content.
By using keywords throughout your content, you’re increasing the chances of having your pins at the top of someone else’s feed. The more targeted your keywords are, the better Pinterest can determine how relevant your pins are for your audience.
And the more connected your information is to keywords, the better your pins will perform. Does that make sense?
Here is how the Pinterest algorithm looks at your profile:
- Profile name with claimed website
- Bio (relevant keywords)
- Board names (keywords)
- Board descriptions (keywords)
- Pin descriptions (keywords and hashtags)
This means that everything from your Pinterest profile to your pin descriptions need to include keywords that are specific and relevant to your audience.
So, how do you find keywords that are relevant to your niche? Let’s take a look.
- Go to the Pinterest search
- Type in a search term related to your niche. E.g., “travel”
- Look at the row of suggested keywords (the keywords that are lower down the list are the least competitive)
- Jot down a list of 10 keywords for each blog category
So, let’s say you have a blog category on travel. You might have the following keywords:
- Travel accessories
- Travel destinations
- Travel photography
- Travel bags
- Travel tips
- Travel hacks
- Travel bucket list
- Travel journal
- Travel packing
- Travel outfit
Schedule your pins
Now that you’ve nailed Pinterest SEO, it’s time to dive into the wonderful world of scheduling.
When it comes to pinning your content, there’s a few ways you can go about it. You can manually pin your content (but this takes up a TON of time), or you can use automate your pinning.
I personally prefer to automate my content, so that I have more time to focus on other things in my business, such as content creation, working with clients and creating online courses.
PLUS, I can feel at ease knowing that my pins are being promoted at the best times and that I have a machine doing the marketing for me.
I do this through my favourite scheduling tool – Tailwind.
First, you want to decide how many pins you’re going to schedule per day.
- I’d start with 10-15 pins a day, if you’re just getting started. Ideally, you want to pin 20-30 pins per day but if you don’t have a lot of content yet that’s ok!
- Most of your pins will be relevant to multiple boards, so you want to schedule your pins to a few boards. But you want to be careful that you’re not being a spammy pinner. Which is why I recommend that you create an “interval” of 3-5 days between each of your pins, so that you prevent your account from being marked as spam.
- Aim to pin 50% of your own content and 50% of other people’s content. This is so that you’re creating a feed of content that your audience loves.
And this tells you what your audience is interested in and wants to learn more about.
Why is consistent pinning important?
One of the golden Pinterest strategies is that you want to be consistent. This is because Pinterest is a search engine platform and it wants to distribute quality content, so that people stick around.
By regularly pinning fresh content to your boards, you’re telling pinterest that you’re a “high-quality pinner” and you increase the chances of your content bubbling up to your dream customer’s profile. Which means more followers, traffic and subscribers.
Pinterest strategies: final thoughts
Pinterest is more of a search engine than it is a social network and we all know how powerful Google is for getting organic traffic!
Whether you’re creating content for Google, one of the “laws” to SEO is using keywords to drive more traffic to your website. Pinterest is no different.
That’s why the best Pinterest strategies involve using keywords across all of your content; your profile, board descriptions and pin descriptions. The more connected the information the better chances you have of someone seeing your pins.
As well as creating content with keywords, you want to create a profile that attracts the right people. This means that your entire Pinterest profile needs to be created with your target audience in mind.