Pinterest marketing strategy victoria hockaday (1)5X Your Traffic With This Pinterest Marketing Strategy

The ‘Pinterest Marketing craze’ is real. 

And you probably keep hearing about how powerful Pinterest is for getting more traffic to your site and more readers on your email list. 

When I first started blogging I had no Pinterest marketing strategy. 

Nada. 

As a result, nobody was seeing the content that I was putting out into the world!

And all I wanted was more traffic to my website, more email subscribers and you guessed it — more clients to work with!

Eventually things, changed. 

I discovered the power of Pinterest marketing when I learned that Pinterest is NOT a social media platform. 

It’s a search engine — just like Google (only smaller). 

It was a HUGE awakening for me. 

Cause I realised if I posted my content on Pinterest I would be able to get my content seen by thousands (without paid ads!)

Today, I have a solid Pinterest marketing strategy. (And it’s doing wonders for my website traffic and email list. 

So, it’s true. There is incredible power in Pinterest Marketing. 

And guess what? If you have high quality content and promote it on Pinterest, you too can get your content seen by thousands!

But what about those bloggers and entrepreneurs who can’t stop talking about how Pinterest has changed the game for them? What Pinterest marketing strategies are they using?

Good question! All of the bloggers and big websites that you envy are using the same strategies to explode their website traffic.

No matter how big your business is in, or what niche you’re in, you too can get thousands of views on your content. 

That’s why, in this blog post I’m going to cover these 5 exact strategies (so that you can triple your reach!)

So, brace yourself, because we’re going to the…

Pinterest Marketing Zone 🙂

And if you’d like to download this post as a PDF to reference for later then you’re in luck! Because…well…here you go.

Ready to get down to business? Here’s my Pinterest marketing strategy that will 5x your traffic. 

1. Niche Down Your Pinterest Profile

Pinterest will try to do everything it can to determine what your Pinterest niche based on your profile and your behaviour. (This is the fundamental of powerful Pinterest marketing, yo)

For example, the pins that you pin to your boards inform Pinterest about the type of pinner you are.

Similarly, the names of the boards that you include on your Pinterest profile will let Pinterest know the types of content you’re creating.

So, it’s a good idea to determine the unique focus of your Pinterest niche (So you optimise it to receive the most views from your ideal audience!)

Here’s some questions to consider: 

  • What content do you enjoy writing?
  • What content do you have the most knowledge in?
  • What broad topics do you cover on your blog?
  • What do you want to be the ‘go to person’ for?
  • What specific type of person do you want to attract?

So, the best thing to do is think of 1-2 keywords that best represent the content you’re going to be sharing on your blog and Pinterest. 

Here’s an example of my Pinterest profile. Notice the keywords I use to capture my audience?

Oh!!! And one more thing. You need to think about carving the perfect bio so that when people bounce to your profile they know who you are, what you do and how you help people. 

More questions to consider:

  • What 3-5 topics will you focus on?
  • Who do you help?
  • What makes you unique in your niche?
  • What call to action will you include in your bio?

So, in your bio description tell your readers who you are and what you’re about. PLUS, this is a perfect place to place rich keywords based on your niche (so that your ideal audience can find you!)

Have you written your bio yet?

Beautiful! 

This is the most important part of your pinterest marketing strategy.

2. Give your pinterest profile a makeover

Once you’ve got a firm grasp of your Pinterest niche there are a couple of things you need to do to set up your account. (And this is another essential part of your Pinterest marketing strategy!)

Apply for a Business Account

If you’re a blogger or entrepreneur then you’re probably planning on using it for business purposes. So, head over to Pinterest and apply for a business account

Claim Your Website

Once you’ve got a Pinterest business account, you need to claim your website. This is relatively easy to do as long as you have the Yoast SEO plugin installed on your blog.

To do this, simply follow these steps. 

  1. Log in to Pinterest from a web browser 
  2. Select settings
  3. Go to the “Claim website” section and enter your website URL 
  4. Click Claim 
  5. Select “Upload HTML file” and click Download then click Next
  6. (Option 1) Go to Yoast SEO and click Social and Pinterest and Paste the HTML code

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Or…

If you don’t have Yoast SEO… 

  1. (Option 2) Go to the index.html file of your website and add the tag to the <head> section before the <body> section

Done that? Great!

Apply for Rich Pins

Similarly, you’ll need to apply for rich pins to optimise your pinterest marketing strategy.

Why? 

Essentially, rich pins POP your presence on Pinterest. 

For example, for Article Rich Pins your pins will include extra information on the pin (enticing pinners to click!) This might be a bold headline of your blog article, plus a story description of your post. 

Benefits of Using Rich Pins Over Regular Pins

  • having Rich Pins increases click-through rates to your website by 70%, (heck, that’s A LOT more traffic!) 
  • more Pinterest followers (bonus!)
  • more repins (more people are interested in your pins so they save them!) 
  • more people visiting your Pinterest profile
  • AND, your blog looks more pro (even if you’re just starting out!)

Regular Pin vs Rich Pin

Regular Pin:

  • no headline (like a blog post title)
  • no pin description
  • no author information
  • no specific call to action (only visit and not read it!)
  • no date

Rich pin:

  • blog post title
  • author information
  • pin description
  • call to action (Read it)
  • publish date

Another cool feature of rich pins is that if you update the metadata of your blog – whether the blog title or description – this will update on all previous pins. Pretty cool right?

Here’s the steps to apply for rich pins:

  1. Go to Yoast SEO (plugin on wordpress)
  2. Go to the Social tab in its settings, then to the Facebook tab and check enable Open Graph meta data at the top.
  3. Go to this link, enter a URL from your site pinterest-marketing-pinterest-marketing-strategies-pinterest-tips-victoria-hockaday
  4. Click apply now and wait to receive an email from Pinterest (this could take up to a couple of weeks)

Nice work! 

3. Create relevant boards

Onto the fun bit! Now that you’ve got a firm grasp of your Pinterest niche and you’ve set up your profile, you want to create your boards. (This lays the foundation for your Pinterest marketing strategy!)

Create Board Names

Remember, it’s important to let pinners know what your profile is about from the keywords that you use. 

So, based on the 3-5 topics that you’re going to talk about, come up with 10 board names. 

Ideally, these board names need to be keywords that your ideal audience is typing into the search query.

For example, if you’re goal is to help bloggers learn SEO to drive traffic to their site you might create a board called ‘SEO tips’. The key is to check that your board names are keywords that people are already typing into the search query.

PLUS, if you’ve got boards that aren’t specifically giving value to your ideal audience, I recommend that you delete them or make them a secret. Deal?

Remember, your Pinterest profile isn’t for you it’s for your ideal audience. So, if your board is full of recipes or pretty DIY things (that has no relevance to your ideal customer) BIN IT (or hide it!) Are ya with me?

To do this, go to the board and where it says Secret move the toggle so that it shows as green. Nice one!

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Give Your Boards Descriptions

Another important piece of the puzzle of your Pinterest marketing strategy is optimising your boards descriptions. 

As well as your bio, you want to add keywords to your boards descriptions so that your ideal audience finds your boards!

And guess what? Pinterest recommends boards to other pinners! Pretty nifty right? Right! So, leverage this as much as you can by writing keyword rich board descriptions for every. single. Board.

This might be a tedious task but it’s an essential piece of your pinterest marketing strategy. (And it will literally triple your reach when you do it!)

Fill Up Your Boards

Once you’ve created your boards it’s time to fill them up! Yasss! To do this, fill up each board with a minimum of 40 pins before you publish them. Otherwise, if you publish empty blogs on your site it’ll look empty (meaning a pinner will be more likely to leave your profile!)

This is the worst thing that could happen! You want your boards to look full and ABUNDANT so that when a pinner visits your profile they see a ton of content. (And they’ll be more likely to follow your boards, repin your content and click!)

PLUS, when you have a ton of pins on your Pinterest profile, you’ll skyrocket your brand awareness and credibility! It’s important to understand that your traffic is cold traffic. Meaning that people will know very little (if anything) about you before they type in a keyword into the search query. 

Hence why, it’s your job to fill up your Pinterest profile with content so that it looks like a goldmine!

Create Sections for Your Boards

Often it’s difficult for your pinners to find a particular pin on your board (especially when you have hundreds or thousands of pins in a board!)

So, create sections in your boards and label these sections using keywords that your ideal audience is typing into Pinterest.

For example, if you have a board to showcase your best content on your website, you might create a Best of board. In this board, create 4-5 sections so that people can find spotlight blog posts based on certain categories. 

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Optimize Your Boards with 3rd Party Pins

If you want to help Pinterest know what your boards are about pin 3rd party pins first. To do this, simply add your keyword into the search query. Usually, the first 3 pins in the first row are optimised for that particular keyword. 

For example, let’s say that you’ve created a board called Opt In Freebie Ideas. If I type in the keywords “Opt In Freebie Ideas” into Pinterest it will show me rows of pins related to this keyword. Here, I can pin the top 3 pins of this keyword onto my board “Opt In Freebie Ideas”. 

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4. Pin daily and at the right time

Time to start pinning! Pinterest LOVES fresh content so give em what they want!

You can manually pin between 10-30 times a day or you can schedule your pins using a tool, such as Tailwind!

Tailwind is a life saver because it saves you hours of time that you can use for creating high quality content! It uses different ways to automate your pins, such as interval pinning and smart loop. Basically, you can have pins that loop to the same board based on a particular interval time. How cool is that?!

Also, Tailwind offers recommended times to schedule pins based on your history. So, use Tailwind to schedule your pins for 3 months and it’ll show you the best times to schedule your pins! 

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5. Include a call to action

Pinterest tells your pinners what your blog post is about with a pin description. You can also leverage this real estate by creating clear paths for your pinners. 

This could be:

  • Reading a blog post
  • Downloading a workbook
  • Filling in a questionnaire

And, don’t just create a standard call to action like “click here”. Get creative in your call to actions and create personality-filled call to actions (to optimise your conversions!)

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How to use pinterest in 2020

Pinterest marketing is going to change the way we do business (and for the better!) 

You can say goodbye to doing #allthethings and being on every social platform! Instead, you can double down on your Pinterest marketing strategy to 5x your blog traffic.

Remember, pinterest is not a social platform. It’s a search engine!

And no matter what stage you’re at with your blog or business, you can use Pinterest to get the maximum amount of traffic to your blog. 

Because searches on Pinterest aren’t brand specific. So, this gives a HUGE advantage to a smaller blog or business who wants to expand their reach.

And no matter what niche you’re in, you can literally get thousands of views on your content. 

Try out this Pinterest marketing strategy to skyrocket your traffic. It’s helped me grow my website traffic immensely, and I know it’ll do the same for you.

Over to you! Tell me how you plan to monetise Pinterest  from this post? Can’t wait to hear!