Pinterest-board-names-pinterest-board-names-pinterest-board-ideas-pinterest-board-ideas-inspirationIf you’ve been following me for a while you’ll know that I’m OBSESSED with all things Pinterest. 

But not in the way you might think. 

When I first discovered Pinterest I used it as a vision board to dream up my new flat decor. And after using Pinterest for a period of a few weeks, I noticed that I was getting 50k monthly views on my profile. Wait, what?

A light bulb went off in my head and I thought “Omg, if I can get that many views on house decor, I wonder how many eyeballs I can get on my blog?

And that was the day when I started using Pinterest to grow my blog. 

When I first got started with Pinterest I realised that one of the most important Pinterest strategies was choosing the right Pinterest board names. In today’s blog post, I want to shed light on Pinterest board names, so you can attract more pinners and create viral pins on Pinterest. 

Ready to get started with Pinterest board names? Let’s do this!

And by the way, if this all seems overwhelming, check out my FREE 30-day guide to skyrocket your traffic with Pinterest. 

Niche down your profile to attract the right people 

First of all, when you initially create a blog or a business what’s the first thing that experts tell you to do?

Figure out what your niche is.

One of the biggest mistakes that people make on Pinterest is that they try to cater to everyone and don’t niche down their profile. This is because they think that if they’re too specific, they’ll miss out on opportunities for attracting traffic to their site. This couldn’t be further from the truth. 

Ideally, you want to choose a targeted niche for your Pinterest profile and create an account that is specifically designed to attract a certain audience. 

Here’s how:

Start with your bio area to inform Pinterest and pinners who you are and what you’re about. 

  1. In your bio description tell people who you help + how you help them. Here’s a quick formula: I help (who) learn/create (what do you help them with?)
  2. Choose 2 keywords that are relevant to your niche. So, for example, if your niche is financial planning, you might choose the keywords “credit cards” and “mortgage loan”.
  3. Include an on-brand headshot photo. (Psst, I recommend a photo of you smiling because pinners prefer to follow people over brands).

Ultimately, by creating a stellar Pinterest profile, we’re making sure that when the right person visits your Pinterest account that they stick around. 

Implement pinterest SEO

Once you’ve created a stellar profile on Pinterest, it’s time to dive into the wonderful world of Pinterest SEO.

Here’s the thing: Pinterest is more of a search engine than it is a social media platform. Which means that to dominate on Pinterest, you need to use keywords. 

Keywords are strings of words or phrases that your audience will use to find your content. So, for example, since I’m attracting an audience of course creators who are interested in Pinterest strategy and course creation, I might include the keywords “course creators” and “Pinterest strategy”. 

Pinterest board names

Once you know what your keywords are, I recommend that you choose 10 keywords for your Pinterest board names. This is because Pinterest is able to read and understand your Pinterest board names, and they will use this information to rank your profile and increase your Pinterest SEO. 

You also want to choose Pinterest board names that relate to the categories on your blog. So, if you have a finance blog and your categories are “financial planning”, “money management” and “mortgage loan” then you’ll want to create those boards on Pinterest. Make sense?

Plus, by narrowing your Pinterest board names you’re going to attract more of the RIGHT people (and more quickly!) Creating Pinterest board names that are very specific to your core categories will help you bubble up to the top of your dream customer’s feeds faster, and help your pins gain more momentum. Who’d of thought it?!

Bottom line? Your entire Pinterest profile including your Pinterest board names needs to include keywords that are specific and relevant to your niche. 

How to find keywords for Pinterest board names

Not sure how to find keywords on Pinterest? Well, the good news is that Pinterest makes this easy to figure out! All you need to do is search for general words in the keyword search bar and see what Pinterest suggests. 

So, for example, let’s go back to the niche example of finance. If you type in “finance” into Pinterest, you can see that it also suggests a row of other keywords, such as “personal finance” and “finance printables”. These are potential ideas for Pinterest board names, my friend! If you click on the right arrow, Pinterest will show you more keywords that are less popular. So, you might also find “finance budgeting” and “finance investing”. 

Once you have a minimum of 10 Pinterest board names, you want to create those boards in Pinterest. This is because you want your Pinterest board names to reflect keywords and search terms in your niche. 

40 best Pinterest board names 

Now that you know the strategy behind choosing the best Pinterest board names for your audience you’ve got a head start to growing your Pinterest presence. 

Plus, I’ve collated a list of Pinterest board names for different niches. So, you have a list of ideas whilst you’re still wrapping your head around Pinterest SEO. 


  • Business management
  • Starting a business
  • Small business
  • Online business


  • Personal finance
  • Business finance
  • Finance organization
  • Finance budgeting
  • Finance bullet journal

Personal growth

pinterest board names victoria hockaday

  • Personal growth relationships
  • Motivation
  • Habits
  • Law of attraction
  • Personal growth mindset


  • Travel Italy
  • Travel Europe
  • Travel Accessories
  • Travel Inspo
  • Travel Thailand

Health and Fitness

  • Goals
  • Workouts
  • Flat Stomach
  • Losing weight
  • Health and fitness journal

Food and Drink

  • Recipes
  • Appetizers
  • Baking
  • Breakfast
  • Pasta


  • Vintage fashion
  • Minimalist fashion
  • Boho fashion
  • Summer fashion
  • 90s fashion


  • Wedding venues
  • Wedding invitations
  • Wedding planning
  • Wedding rings
  • Wedding shoes

DIY and Crafts

  • Crochet
  • Jewelry
  • Sewing
  • Garden

Home Decor

  • Minimalist
  • Living room ideas
  • Kitchen
  • Vintage
  • Bathroom

And that’s it! If you implement these strategies you’ll be well on your way to Pinterest domination

Want more pin-spiration? I have a 30- day guide that digs into other Pinterest strategies. Click here to steal my guide! You’ll get heaps more traffic, email subscribers and sales!