How To Start, Manage and Grow an Email List - Victoria Hockaday
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How To Start, Manage and Grow an Email List


Victoria-hockaday-start-manage-grow-email-list.

Does it feel like everyone and their dog is talking about an email list these days?

That’s because your email list is the lifeblood of your business.

If you’re not consistently growing your email list then it’s like ground dog day when you promote your offer to the same group of people. It simply doesn’t work!

So, let’s change that starting from today.

If you’re here then you’re probably smart enough to know the importance of an email list and why it’s your biggest asset.

In this blog post, I’ll be sharing with you my most valuable tips and strategies to help you start, manage and grow your email list. Let’s get the ball rolling!

To make the most of this blog post, download my banging workbook!

1. Create a lead magnet

To incentivise people to sign up to your email list, you need to create a lead magnet to attract your ideal audience.

Typically, a lead magnet is a freebie such as a PDF, cheat sheet or audio that you offer your audience in exchange for their name and email address.

It’s essentially a free bribe that you offer so that you can build a relationship with your audience so that they’re more ready to buy from you when you launch your digital products.

  • Easy to digest
  • Highly actionable
  • Something your audience wants and needs
  • Creates quick wins
  • Specific and solves ONE problem

If you create a lead magnet that attempts to solve a range of problems, most likely it’s going to overwhelm people and it’s not going to be relevant to your audience.

Here’s some questions to consider to create a lead magnet that works:

  • What does my ideal client need to believe or want in order to sign up to my list?
  • What one problem will my lead magnet solve for my ideal audience?
  • Which one quick win will my audience get?

Bottom line. Create a lead magnet that solves one problem so that you attract the right audience of people.

Bonus points: Ask your audience in a survey or poll what freebie would help them the most. Or, see what lead magnets are already working in your niche.

2. Create an email list

Like I said, if you want to grow your email list, you’re better off focusing on growing ONE audience.

It’ll help you to focus on what content, freebies and emails you need to create when you focus on one audience.

So, instead of having various email lists, create one email list that you use to grow one audience.

You’ll need to choose an email provider that is the best fit for you to create an email list. Mailchimp is a good option of you’re a beginner and have less than 1,000 subscribers. Mailer lite is also good because you can create opt in forms and landing pages.

Other tools I recommend are Convert Kit and Kartra but it all depends on what stage you’re at in business.

3. Create a landing page

It’s no good going through all the effort of creating a freebie, only to put it somewhere that isn’t visible, or even worse… completely forget about it!

You want to think about the placement of your lead magnet and think about how regularly you’re going to promote it so that you can maximise your list growth.

This is a *must have* to optimise your email conversions.

To do this, you can use Mailerlite, Leadpages or Kartra.

Below is an example of a landing page.

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Bonus points: Create a compelling headline on your landing page that answers the question “what is it?” and “how will this benefit me?”.

But before you do ANYTHING, don’t give people a standard call to action.

Once you’ve created your landing page, you’ll need to create an opt in form that invites people to join your email list.

4. Create an Opt in Form

Create a compelling call to action that your ideal audience can’t say no to.

So, think of powerful ways you can invite people to your list that goes beyond the standard “download now”, or “click here”.

Bonus points: A/B test your opt in forms to see which elements have the highest conversions. Test out different headlines, call to action text and button colours.

5. Create An Epic Welcome Email

Did you know that the average open rate for a welcome email is 58%?

So, this is an incredible opportunity to capitalise on this to connect with your email subscribers.

In fact, I would go as far to say that your welcome email is your one shot to demonstrate your leadership and credibility with your new subscribers.

So, WHATEVER you do, don’t do this…“You just signed up to my freebie, click here to download it, thanks!”

This is the worst thing that you could do because you’re missing a huge opportunity to connect with your subscribers!

Instead of confirming that they’ve signed up to your list, use your welcome email to confirm their new motivation that lead them to sign up to your list in the first place.

After you’ve nailed your welcome email, create a short email sequence of 3-4 emails over the next month.

Bonus points: Think of what elements you could add to your welcome email that dials up your leadership and credibility.

6. Nurture your email list

Don’t leave your email list hanging.  

Nurture your email list with value-packed emails that they can’t resist.

Scratching your head with what to send to your email list? Don’t sweat!

I know how overwhelming it can be and I’m here to make this process easier for you.

Simply, brain dump a list of questions you regularly hear from your your email subscribers and aim to answer these questions in your newsletters.

Start with writing a newsletter every 2 weeks and then once you’ve got into a rhythm doing that consistently, create a weekly newsletter.

See your newsletters as mini blog posts where you share rapid fire tips, reflections, your favourite tools and debunk myths in your niche.

Still scratching your head with: “my audience doesn’t ask me questions?” Or “I don’t have an audience yet”

Why not ask them?

Or find where your audience is hanging out online to see what questions they’re asking.

If you’re not sure what questions your audience has you can use Quora and Facebook groups to find out what questions people are asking.

Simply go to Quora and in the search bar type the keywords that your ideal audience is trying to learn or improve on.

For example, here I typed “grow blog traffic”. Quora then presented to me a list of questions that people are asking in relation to those keywords.

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7. Content upgrades

Content upgrades are amazing for massively growing your email list.

Content what??

Basically, Content upgrades refer to materials that are an “upgrade” of your blog post. So, a content upgrade might be an ebook, checklists or swipe file.

Let’s say for example, you’re a SEO consultant and you help people grow their website traffic. You might write a blog post, such as “How to grow your traffic with SEO”.

So, when you create content upgrade make sure that it’s relevant to your audience.

Remember, people are searching for solutions to their problems until they find something that has the “Omg, yesss, that’s me” bell ringing off in their head.

And you might create a content upgrade like “5 Surefire Ways to Use SEO to double your website traffic”.

What can you notice about this example?

Well…the content upgrade naturally flows from your blog post. This is important because you want to grow a targeted audience of people who want to learn SEO to grow website traffic.

An extreme example I know, but you get the point! 🙂

Speaking of which, download my banging workbook to start growing your email list today!

Bottom line. Content upgrades are fantastic growing your email list. Just make sure that your content upgrades naturally flow from your blog post so that you grow an audience of the right people.

Bonus points: Look at your top 5 most viewed blog posts on Google Analytics and a content upgrade that is hyper-relevant to each post.

8. Promote your lead magnet

You’ve worked super hard on your lead magnet and nurturing your audience. Now it’s time to start sharing it with the world!

Increase blog traffic

One simple way to do get more eyeballs on your lead magnet is to increase your blog traffic.

Growing your email list is a number’s game, the more people you can get on your website, the more people are going to sign up to your email list.

How do I increase my blog traffic?

My number one system for growing my blog traffic is through Pinterest. Pinterest is a marketing powerhouse and it’s an SEO tool that generates traffic to your website through the power of keywords.

Optimise your website for conversions

Another effective way for sharing your lead magnet is optimising your website for conversions.

Have you ever heard of the rule of seven? Well, it takes someone at least seven times to see something before they take action. So, you can place your lead magnet 7 times on your website.

I recommend that you share your lead magnet in these places:

  • Blog header
  • Menu navigation
  • Side bar
  • Below your blog post
  • Embedded 3-4 few times in your blog post

Bonus points: Create a content upgrade for your blog and share this throughout your blog post. This will convert much better than a standard opt in because it’s related to your post.

Below is an example of how I do this on my site:

Share on social media

Lastly, you want to think about how often you’re going to share them on social media.

This one sounds like a given, but sadly it’s a strategy that is often forgotten.

That’s why, I recommend scheduling how regularly you promote your lead magnet using an automation tool, such as Buffer or Edgar.

Guest post or podcast

If you want to massively grow your email list you need to get off your blog and interact with your community.

Did you know that leveraging other people’s community is amazing for building your audience? That’s right!

Collaborating with other influencers in your niche through podcasts or guest posts is incredible for growing your email list.

So, if you’re writing a guest post or you’re being interviewed on a podcast, create a lead magnet that is hyper-relevant to that audience and related to your topic.

Webinars

Like I said before, if you want to grow your email list you need to get off your blog and interact with your audience.

Webinars are awesome for connecting with your audience and they humanise your brand.

Once people have seen your value, teaching style and delivery first-hand they’ll want to sign up to every freebie that you have.

It might feel scary, but webinars can significantly grow your email list more than any freebie.

Here’s some questions to consider:

  • What does my audience need help with the most?
  • What 4-5 topics could I do a webinar on?

Bonus points: Join up with other people in your niche to do joint webinars. Write down 4-5 people in your niche that you could reach out to in the next week.

So there you have it folks. You’re now armoured with everything you need to know to start, manage and grow your email list. I hope you found this post valuable and you’re EXCITED and inspired to start growing your email list.

If you haven’t grabbed my workbook yet, make sure that you get your hands on it for epic strategies to grow a tribe of people who are ready to buy from you!

What one thing will you action today to grow your email list? Plus, if you’ve got any questions on email marketing, ask away!


Victoria Hockaday helps business owners grow an audience and create and sell online courses with ease.

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