In this post, I’m going to be walking you through specific and actionable steps to help you market and sell your digital product.

Now, if you’ve not had a look at the other articles of this series then I suggest that you do now. I want to make sure that you don’t miss a beat so that we’re on the same wavelength.

After all, there’s no point in reading this if you’re not familiar with the key steps to market and sell your digital product. Plus, I share a number of worksheets and checklists to make sure that you can create and sell a course that actually sells! So, it’s well worth your time!

Here’s a list of the articles to date:

How To Create An Online Course: The Step-by-Step Guide

How To Grow Your Audience For Your Digital Product

How To Create a Staggeringly Good Sales Page for Your Digital Product

Up to scratch with your reading? Great, let’s get crackin’!

So, how can you market and sell your digital product?

Great question, once you’ve created your online course, you’re ready to market it! Now, there are a number ways to market and sell your digital product. It might be that you implement a few different strategies when you do your launch.

But first, let’s breakdown the number of ways you can launch and sell your digital product.

One thing that you want to consider when you launch your digital product is the time frame. There are a few different options that you can take to get your product in front of your audience. Here’s the pros and cons of each:

Great question, once you’ve created your online course, you’re ready to market it! Now, there are a number ways to market and sell your digital product. It might be that you implement a few different strategies when you do your launch.

Pre-sale

Pre-selling your product is one option to sell your course. To do this, you’d start selling your product before you’ve finished creating it. Pre-selling can work really effectively for creating hype around your product before you’ve launched it. Also, it’s helpful as a business owner if you struggle to commit to a deadline and complete a project! Does that make sense?

Evergreen

The second option is to sell your product on evergreen. In other words, you can make your product available all year round. So, if you’ve created a sales page to sell your digital product, your sales page would be accessible all year round. This works like magic for creating a predictable sales system in your business.

Basically, you’re able to make sales all year round on your product. Pretty sweet, huh? But the challenge with this is that you’ve gotta promote your course all year round so that people don’t lose sight of you. So, this might mean consistent webinars, Facebook ads and social media marketing.

Launch

Last but not least, you can do a standard launch where you open your shopping cart for a limited amount of time. Typically, this is around 7-10 days and it works like a treat for driving conversions and sales. How come? Well…when you open the doors for people to purchase your course, it fuels people to buy it there and then incase they miss an opportunity.

Also, it helps you manage your time energy as an entrepreneur more effectively. When you’re creating your course you’re in the “creation phase” and you can get into the flow of creativity. Then, when you’re marketing your course, you’re in the “launch phase” and you’re purely focused on marketing and selling your course. Does that feel good for ya? The downside of launching is that you’ll create a large sum of money once or twice a year and you won’t bring in sales after you close your cart.

Everyone is different and it’s important that you tune into what feels good for you. After all, you’re the one that’s going to be marketing it, so you need to decide a timeframe that’s going to work for you.

Now, there’s several ways that you can market and sell your digital product. Typically, infopreneurs combine a number of different methods to create a thorough launch strategy. Here’s a few strategies that are considered to be the most effective:

Free video series

Free video courses are awesome for showing people the value you have to offer. Also, they are amazing for sales because you’ve demonstrated your value across a few days. To do this, you’d create a number of free videos or lessons that are coherent with each other and directly lead to your offer that you’ll pitch at the end.

For example, if you’re selling an online course to help people create deeper relationships. In this case, you might do a 4 day free video series to help people work through 4 exercises to help them practice deeper dating. See how this flows?

You can embed each video onto separate Kartra landing pages and track the key metrics, such as clicks, views and watch time.

Webinars

Webinars are awesome for connecting with your audience and sharing high quality teaching on your topic. Again, make sure that whatever you talk about in your webinar naturally feeds into the online course that you’re selling and then you can sell your digital product at the end.

There are two options for hosting a webinar. One option is to host it on webinar software. The advantage of using webinar software is that you can leverage automation and get the most out of your webinar. Basically, webinar software has automation features that allow you to segment your registrant’s behaviour.

So, you can segment registrants based on whether they:

  • Attended at the start
  • Attended late
  • Unattended
  • Left early
  • Purchased (during the webinar)
  • Clicked on your (CTA) call to action

The power of this is that you can write tailored email sequences to registrants based on their behaviour. So, instead of assuming that every person is the same (because they’re definitely not) you can write tailored communications. This is an awesome feature and they’re awesome at converting your registrants into customers. Pretty sweet isn’t it?

The downside of using webinar software is that it tends to be quite expensive and it’s another overhead to worry about, especially if you’re getting started. Alternatively, you can use Google Hangouts or Zoom to host your webinar. Then you can embed your webinar link onto a landing page so that you can control who can see your webinar and whether they can watch it on replay.

But, if you do this you won’t be able to send tailored email communications to sell your digital product. However, it really depends on your stage in business and your marketing budget. It’s up to you!

Interactive challenge

Challenges are not only awesome for sales but they’re great at getting your audience engaged. They’re a great opportunity to teach your audience bite-size information about your topic with action steps for them to implement.

If you’re thinking of doing a challenge, you can do it over a period of a few days to build trust. Some people choose to do their challenge in a Facebook group or very similar to the free video series, you can do pre-record your videos and put them on separate landing pages. If you do a challenge, make sure it flows into your offer that you’re going to pitch at the end. This is so people are ready when you sell your digital product.

The key aspect of a challenge is engagement. So, here’s a couple of things you can do to maximise engagement:

  • Make it go viral. Encourage people to share your challenge on social media with a chance to win prizes.
  • Create a giveaway. Offer a prize for those who actively engaged in the challenge and implemented the steps.

Email sequences

No matter what, make sure that you create email sequences before you sell your digital product. You don’t want to rely on social media to communicate with your audience. You have less control over social media because of the algorithms, meaning you can’t guarantee that people will read your communication.

Typically, your audience is 70% more likely to read your communication when it’s delivered via email compared to social media. Despite this, email marketing is overlooked, but it is crucial to sell your digital product.

Email sequences are email communications that are pre-written and are sent out automatically. The key to email sequences is that they provide value and build a relationship with your audience. So, by the time you sell your digital product, you’ve warmed them up with an email sequence. You see how that works?

Facebook advertising

Advertising is an awesome way for scaling your business and creating a big return on investment. Once you’ve made a few sales with your online course and you know your conversion rate, you can use Facebook advertising to drive more traffic to your landing page.

What is a conversion rate?

Good question! A conversion rate is the number of people who have gone through your sales funnel divided by the number of people who have purchased your online course. Now, there’s 2 things to consider before you create your Facebook ad.

A) Copy

Make sure that your ad copy is on point and it is resonating with your audience. Ask yourself these questions:

  • Does this ad stand out?
  • Am I using superficial pain points?
  • Am I using the right language that my audience would use?
  • If I were my ideal client, would I click on it?

B) Conversion rate

Let’s say that 100 people have signed up to your lead magnet “4 day love challenge”. This challenge is at the start of your sales funnel. So, the people who have signed up to this challenge will automatically receive a series of email message for 7 days with an offer pitched at the end.

If by the end of your sales funnel, 5 people purchase your online course, that means you have a 5% conversion rate.

So, let’s say your online course is $100 and 100 people went through your funnel but 5 people purchased. Now, you know your conversion rate, you can predict that you’ll bring in in $500.

Now, if you’re going to be do ads, you need to know your ad spend to predict how much profit you’ll make. With Facebook advertising you’re likely to spend $2-$5 per lead. So, if you decide to spend $1000 on ads and cost per lead was $2, then you’d come away with 500 leads.

So, if 500 leads went through your funnel with a 5% conversion rate then 25 people will purchase your product.

In other words, you spend $1000 on ads and you made $2500, which is a profit of $1500. Does that make sense? So, make sure you know your conversion rate before you do advertising so you can predict how much ad spend you’ll need and how much profit you’ll make!

Keep in mind that there is a learning curve with advertising, so I recommend doing a Facebook ads course before you do it. Otherwise, you can waste a lot of money if you’re not clear on your strategy for making profit. Alternatively, you can hire someone to do your Facebook ads.

Typically, this comes at a price point of £1,000 a month and this isn’t including your ad spend. I think it’s better to do a course and learn to do it yourself and then you can hire someone to help you manage your Facebook advertising.

Newsletter

Before you sell your digital product, it’s essential that you have a warm audience. There’s no use in launching an offer to a cold audience, you need to have developed know, like and trust before you sell something. This is because relationships take time and people need to a connection with you before they buy something off you.

The key to your newsletters will be to add value to your audience. So, think about what problems and challenges their facing and create newsletters that help them. Ultimately, your email list is where you’re going to make the most of your product so don’t overlook this.

If you’re not already, I invite you to get into a rhythm of sending out regular newsletters to your list. To do this, you can brainstorm a list of questions they have or problems they face. Then you can answer these questions and write your emails in advance. If you’re worried about managing your time, batching is really effective. At the end of each month, get onto Google docs and write up 4 emails for the next month. This will help you to get super organised and make sure that you maintain a close connection with your audience.

Pinterest

If you’re target audience is on Pinterest then it’s an amazing way for driving traffic to your funnel. Although Pinterest is a social media platform, it’s also a search engine. Meaning that you can leverage certain keywords that your target audience is using to increase traffic to your funnel. Let’s say you’re targeting women who want to create a loving and meaningful relationship.

If they’re using keywords such as ‘relationship’, ‘conscious’ and ‘partner’ then you can create pins and insert keywords in your pins. Does that make sense? Make sure when you use Pinterest that you do your keyword research and you know what pins your target audience is using.

You don’t want to make assumptions! To make the most out of Pinterest, experiment with different types of pins. See which ones convert into clicks so you know where to focus your efforts. Plus, create pins to promote blog posts that naturally feed into email sequences that sell your digital product.

Final Thoughts

There are a number of marketing methods you can use to market and sell your digital product. Tune into what feels good for you and combine a number of methods so that you have a comprehensive launch strategy. Make sure that you’re aware of your numbers, so you can create a high performing funnel that converts.

Also, I want to say a BIG thank you for reading all of the series. I hope you’re clear and confident on what you need to do to create and sell your digital product. This was super fulfilling for me to write and it’s been something I’ve wanted to talk about for a while. Now, I can’t wait to see you create and sell your online course. I know you’ve got this and I’m rootin’ for ya!

As always, leave a comment and let me know what one action you’re going to implement!

Also, if you missed the other articles in this series, you can catch up with them here:

How To Create An Online Course: The Step-by-Step Guide

How To Grow Your Audience For Your Digital Product

How To Create a Staggeringly Good Sales Page for Your Digital Product

Let’s work together:

When you’re ready to create your first sold-out course… Here are 4 ways I can help…

Free community

Join the FREE community where I talk about all-things online course creation for beginners. 

How to Craft Your First Online Course

Are you brand spanking new to course creation and you don’t know where the heck to start?

If this sounds like you, you’ll love this mini-course: How to Craft Your First Online Course

By the end of the course you will have:

  • Nailed your course topic (instead of thinking about it for another year)
  • Chosen the perfect price point based on your goals, skills and experience.
  • Crafted the perfect course name that makes people click, read and buy.
  • Expertly outlined your course that is designed to get your students stellar results.

Launch Strategy

Work with me 1:1 and let’s create and launch your purposeful and profitable online course. Check it out here.

Sold-Out Course Academy

Or, you can work alongside other course creators in my new and exclusive group container…Sold Out Course Academy.

Sold-Out Course Academy is a powerful group container that will take you through my 4 step Profitable Course Framework, so you can show up as the go-to leader in your niche and create and launch a profitable online course. 

From the very minute my clients sign up with me they are able to overcome fear and self-doubt and show up as a leader in their field. Within weeks of working with me my clients:

  • Are able to get over their fear of niching down, start listening to what their audience needs and become the go-to expert in their field. 
  • Toss out the belief that they’re not ready, skilled or tech savvy enough to create a course.
  • Become fearlessly visible and finally believe in their abilities to teach others.
  • Make the ultimate transition from being ONLY a learner (i.e. an online course junkie) to up-levelling their business and showing up as a leader in their niche.
  • Fill up their webinars with thousands of registrants with my Webinar Fill-Up Method.
  • Get paid BEFORE they create their course using my unrivalled Monetise Before You Make It method.
  • Get their course into the hands of hundreds of students using my Highly Profitable Webinar Framework.
  • Rev up their business by working less after implementing my 6 Business Processes.
  • And most importantly, they create a profitable signature  course that allows them to scale their business to true profitability.

Sounds good, right? Yep, you’ll get all this and more in the Sold Out Course Academy. 

Interested? Get the details here