3 Rapid Email List Building Strategies You Need To Know
If you’ve been following me for a while you’ll know that email list building is my magic sauce.
When I’m not doing email marketing or launch consulting, I’m focusing on my email list, come rain or shine.
I’ve made email list building my biggest priority this year because I know there’s sooo much power in an email list. I’ve said it once and I’ll say it again – your revenue is directly tied to the strength of your email list. This is because most of the selling that you do for your online business will be via email marketing. Sure, you might use social media to raise awareness but the real relationship building and selling will be done mostly through email.
And if you’re not familiar with the value of an email list, here’s a fact for ya. On average, every subscriber who joins your list will translate to $1 a month, so if you bring in 250 subscribers a week, you can create $1,000 in monthly revenue. Pretty crazy, right?
So, before you give up on email list building and throw in the towel, think about how your email list could impact your bottom line. And never underestimate the power of an email list!
But, what are the best ways to increase your email list?
I’ve tried a TON of email list building strategies, some worked like a treat and others flopped.
Here’s what you need to know:
Organic reach for list building is very slow, even if you create an offer that you know your audience wants and needs, organic list building efforts, such as blogging and posting on Pinterest is slow.
Don’t get me wrong I still recommend having foundational list building strategies in place, such as freebies, content upgrades and guest blogging. BUT, this can still take a few months to grow your email list if you’re just starting out. So, if you want to grow your email list at warp speed I recommend rapid list building strategies,
Rapid email list building strategies are awesome and they can bring in hundreds or thousands of subscribers to your email list at a time.
In this blog, I’m going to highlight 3 rapid email list building strategies, so that you’re inspired to get started and take control of your email list for good. Woohoo!
Once you implement these strategies, you’ll add more mileage to your list building efforts and you’ll be able to open doors for new opportunities in your business, such as doing webinars, creating digital products and launching online courses.
Are you excited? Good!
Create An Online Quiz
One way to attract new people to your email list in a fun and innovative way is with an online quiz. This is where you give someone a set of questions related to a topic and your results are emailed to you.
Companies like Buzzfeed have been doing online quizzes for years like “what is your sims 4 soulmate?” or “are you a dog person or a cat person?” I’m 100% a dog lover by the way! And only in the last few years creators and influencers have started adopting this strategy for their online businesses.
It’s funny because the great thing about online quizzes is that they’re fun for the person and it allows you to gather information about your ideal client avatar without realising that you’re email list building. Pretty cool, huh?
Here’s how to get started: Think about creating an online quiz for your audience and how you’re going to use the answers to serve your audience. To get started, I’d give Interact a whirl as it’s intuitive and super easy to use. You need to think about whether you’ll do a personality quiz, like “what type of entrepreneur are you?” or an ability quiz. For example, this might be “how well do you know Pinterest?”
Then you need to think of 4/5 subsets in your audience and brainstorm what questions would fulfil each subset. For example, you might create a quiz called ‘what’s your brand personality?’ and you might have 4 subsets in your audience, such as spring, summer, autumn and winter. So, you’ll need to think of which questions and answers are tied to each brand type.
Pop Up Strategy
If you want to get your freebies in front of your audience, one of the best ways to do this is with a pop up strategy. Pop ups are an under-utilised powerhouse for email list-building, especially if you’re already driving traffic to your website.
Basically, once someone jumps to your blog, you can create a pop up, inviting them to receive one of your freebies by entering their name and email address. But aren’t pop ups super annoying? I hear you – pop ups can be annoying and interruptive but I want you to reframe how you perceive pop ups.
Think about them as a way to deliver an extra piece of content to your website readers. Let’s say someone reads a blog post on list building and then a freebie titled “how to grow your email list” pops up, that person is much more likely to click through and download the freebie because they were already interested in that topic. Can you see how that works?
Here’s how to do it: If you’re just starting out, you can use Thrive Leads for creating pop ups on your website. This is a one-time fee of $67, which saves you the headache of committing to a subscription. Then, you can create a few lightbox pop ups to promote your freebies. I use this on my site and it brings in a stream of subscribers every week 🙂
Do a Giveaway
Another strategy for email list building is by doing a giveaway. This is when you create a prize that’s specific enough for your audience. Otherwise, if you do a generic giveaway and you offer a laptop or an ipad, you’re going to attract people who just want the prize. Right? Whereas, if you create a prize that’s hyper-relevant to your audience, then you’re more likely going to attract people who are also interested in your content. Does that make sense?
For example, I did an online course giveaway this summer and I gifted people a Blue Yeti mic, 2 free courses and an online course launch roadmap. I had 90 entries and 40 people confirming their entry. I was disappointed in the limited number of people who signed up as I was expecting a lot more! But if I’m honest, I didn’t do a lot of promotion. I only promoted it to Pinterest, Facebook, Twitter and I asked a few people to promote it. Next time, I’ll promote it to larger audiences and use Facebook ads to pump up my email list building efforts.
Here’s where to start: You can sign up with Kingsumo, to set up a giveaway on your site. I purchased the wordpress plugin version for $198 as this gives you lifetime access to Kingsumo. All you need to do is install the plugin on your WordPress site and set up the following:
- Description (details on who the giveaway is for, what they win and how they sign up)
- Giveaway period (no more than 14 days)
This will create a landing page link on your wordpress site and you can use the link to promote the giveaway on Pinterest and Facebook ads.
And that’s it! There’s just a few rapid email list building strategies that you can apply to your email marketing strategy. I’m probably going to tweak my strategies until they create mega results for my email list. I’ll keep you updated in the new year, so you can learn from me.