Hey hey! Welcome to part 3 of the #digitalproduct series. In this series, I’m taking you through various steps to help you plan, create, and launch your digital product. In today’s post I’m going to be talking about how to create a sales page for your membership, so that you can bag the sale! If you missed the other parts, you can catch up with them here.

1# How To Create an Online Course – The Step By Step Guide

In this post I show you step by step how to create and plan and create an online course. You’ll walk away feeling confident and clear about your audience. Plus, you’ll be able to create something that your audience wants and is willing to pay for. Result!

#2 How To Grow Your Audience For Your Digital Product

No matter what, you want to grow a warm and targeted audience of people before you launch your digital product. In this post, I talk about how you can grow a targeted audience that you can nurture and build a relationship with before you pitch your digital product.

Now that you’ve caught up with the reading. Let’s get going! In today’s post I’m going to be sharing with you tangible tips and strategies to create a sales page that converts. I’ll also be teaching you conversion hacks to maximize your sales, so watch out for those!

How To Create a Staggeringly Good Sales Page for Your Digital Product

What is a sales page?

A sales page is a web page where you pitch your product. Whereas landing pages are focused on capturing leads, a sales page is focused on collecting payments from customers. In marketing terms, your sales page is the ‘conversion phase’ in the sales cycle. Basically, it’s where customers make the decision whether to purchase your product or not.

Typically, a sales page is the last step in the sales process before you direct your visitors to a checkout page. Therefore, your sales page is crucial for converting leads into customers. This is why it needs to cover several key elements so that it converts leads into customers. Here’s a few:

  • A killer headline that hooks attention and interest
  • Subheading
  • Imagery and graphics that showcase your product
  • Bullets to tease the features and benefits of your product
  • Trust indicators or social proof (case studies, testimonials, FAQ’s)
  • Answers questions
  • A compelling CTA (call to action)

Why is the sales page important?

No matter what, you need to create a sales page for every digital product that you’re selling. Why? Because it’s the ultimate call to action where you convert leads to customers.

Before visitors are directed to your sales page, they’ll be warmed up with your landing page, freebie and welcome email series. By now, they’re familiar with your brand, they trust you and they know the value that you have to offer.

For example, perhaps a visitor has read your blog post on online dating and they’ve signed up to your email list to receive your lead magnet. Let’s say this lead magnet is a webinar ‘Dating 101’ and they’ve got a ton of value on how they can become better at picking high value men. Cause that’s what it’s all about right ladies? 😉

At this stage in the journey they trust you and know your value. So, by the time they get to your sales page they’re ready to be sold to. So, now’s your chance to show em’ what you’ve got to offer!

Remember, your sales page is your one shot opportunity to make the final push and sell. As soon as your visitors are directed to your sales page the clocking is ticking. So, your goal is to actively push your visitors into taking the desired action to purchase your product.

How do you create a sales page that converts?

Good question! Now that you’ve got a firm grasp of why a sales page is so important, it’s time to dig into the elements of a sales page that converts.

But before I teach you the steps to create a staggeringly good sales page, here’s a word of warning.

Your sales page can make or break you. Done poorly and you can seriously dampen your sales. Done well? Well… then we’re talking hundreds, or even thousands of dollars in sales. So, if you want to sell your digital product like a boss, listen up! Here’s my 8 tips on how to create a staggeringly good sales page.

If you want to action these steps, download my sales page checklist (and increase your sales!)

Hook

Your hook is where everything begins. It needs to instantly grab attention and drive interest. Basically, your hook is your headline and it’s main goal is to compel your visitors to stick around and keep on reading.

Sales page headlines are typically longer than landing page headlines because they convey the benefit of the product. It’s also worth noting that when a headline takes advantage of the speed of results, it tends to convert quicker. Let’s say for example, you’re selling an online course to help people “Create Deeper Relationships”.

If the benefit of your course is to help people cultivate deeper and meaningful relationships then you would highlight this in your headline. This might look like “Create Deeper and Meaningful Relationships”. If you’re going to help people create certain results then you might write “Create Deeper and Meaningful Relationships in 60 days”.

Here’s some questions to consider when you write your headline:

  • What is the benefit of my product?
  • How will the visitor’s life change after purchasing the product?
  • How can I describe the benefit of my product in 10-20 words?
  • Does this headline immediately alert the reader of the benefit of my product?

Bottom line. Everything starts and begins with your headline. Your audience is scrolling until they have the “Omg yeees, that’s me” ringing off in their head. So, it’s important that your headline speaks directly to your audience.

Convey the value

It’s time to brainstorm! Once you’ve got a grasp of the benefits of your product, it’s time to convey this to your audience. Start by writing a list of bullet points on the benefits of your product. This is your chance to speak to your audience’s emotional needs and tell them how your product is going to help them.

Some questions to consider:

  • How will my product help them?
  • What will they learn?
  • How does my product beat what they’re currently doing?
  • What emotional needs will my product fulfill?

Indicate trust

Social proof works like magic for increasing customer sales. When someone is checking out your product they want to see that it’s well-received by others. So, you want to demonstrate how people have been loving your product.

Better yet, when you can show that people get tangible results from your product, you’ll compel visitors to purchase your course. No ifs, no buts. Just straight click purchases.

How come? Well… social proof creates a psychological trigger in people’s brains that sparks trust. Think about it. We look at Google reviews when we’re looking for a new restaurant in town. We check out Amazon reviews before we purchase a book. The same goes for any other type of purchase. So, your audience will look at your reviews before they purchase. Do you get what I’m saying?

That’s why I recommend you showcase several testimonials throughout your sales page. Don’t be afraid to show your “best of”.

Highlight your results. Demonstrate your value. Show that your product is sooo worth it. Because I know you’re smart. I know you’ve helped people create results. And if you haven’t yet, I’m rootin’ for ya!

Credibility

When you create a digital product, you’re selling your knowledge, skills and expertise. Hence why, you need to persuade your reader that you’re the right person to teach them.

How do I show my credibility? Excellent question! You can position yourself as the go-to-person in your niche in a few ways.

Here are some questions to consider:

  • What results has this product given your life?
  • How has this product benefited your life?
  • What was your journey in getting there?
  • How has your product helped others?
  • What makes you credible?

Frequently asked questions

When you’re promoting your digital product, you’ll want to put yourself in your audience’s shoes. So, from their perspective, what questions do you think they’ll have about your product? What do you think they’ll be worrying about? What objections will they have?

On a piece of paper, write a list of questions or objections that people might have about your digital product.

Even better, ask your audience directly. Survey your audience and ask them those questions so that you can understand what’s running through their minds before they purchase your digital product.

If you can know their questions and objections, you can address them on your sales page. Meaning, you can reduce friction in the sales process and you can create more sales.

Reduce risk

When a visitor is checking out your offer, they’re assessing the risk of purchasing it. So, make it easier for your audience and give them a money-back guarantee in case they’re not happy with the product.

Worried about receiving a ton of refund requests? Don’t fret.

If you’ve built your business based on strong values, then you’re likely going to attract customers who will value your expertise and won’t just ask for refunds for the sake of it. After all, if your course delivers amazing value, I doubt many people will ask for a refund. However, refunds do happen and in those instances and this is just the nature of business ma friend.

So, do yourself a favor and come up with a guarantee that proves to your audience that you’re confident about what you’re selling them.

The key here is to be confident about your guarantee. If you can show your audience that you’re confident that your product can help them, so much that you’ll refund them if they’re not happy, you’ll spark confidence in your audience and they’ll be compelled to purchase your product.

Pricing options

On to the tricky bit… The perception of your product is everything. How you price your product is one way that you showcase your value and credibility. If you create pricing that is off, you could repel your customers. Basically, if you underprice your product, people will see it as basic and of low value.

So, price your product so that people understand it’s value. This is an important element that determines people’s perception of your value and credibility. You want to show that your product is of high value. You want people to think your product creates real results.

Here’s some questions to consider when pricing your product:

  • Who is your audience?
  • What do you think they’d be willing to invest based on their income bracket?
  • Is it an ebook? (sell it at $15-40)
  • Or is it an ecourse? (go for $197-$997)
  • Perhaps it’s a workshop (price it between $37-197).
  • Maybe it’s a membership site (aim for $10-$100 monthly).

8. Urgency

If you really want to bag the sale, you have to create urgency. Do you ever get fomo (aka fear of missing out)? It sucks right?! When you’re super excited to hear your favorite artist is playing a gig in your town, so you go to buy a ticket and before you know it, it’s sold out! Well…it’s natural for us to have a fear of missing out and we can leverage this human condition to entice our visitors to buy our product. Smart right?

So there you have it pal, my no BS 8 steps for creating a high performing sales page. I hope you feel extremely clear on how your sales page fits in with your marketing and you’re clear what you need to include on your sales page, to make sure that you do everything you need to do to make that sale! Well done for getting this far in the series. I’m proud of ya!

To do this, you can use time-based urgency where an offer is available for a short amount of time. Or, you can create scarcity-based urgency where you highlight that your offer is about to be sold out. You can do this on your sales page by using a countdown timer or letting readers know that your offer is limited to a certain number of sales.

So there you have it pal, my no BS 8 steps for creating a high performing sales page. I hope you feel extremely clear on how your sales page fits in with your marketing and you’re clear what you need to include on your sales page, to make sure that you do everything you need to do to make that sale! Well done for getting this far in the series. I’m proud of ya!

You’ve almost reached the end of this 4 part series. Keep learning gal and stay tuned for the final post in the series. It’s gonna be so worth it!

As always, let me know in the comments below what’s helped you and what one step you’re going to action for your sales page.

Want to learn how to launch an online program?

In this 60 minute FREE and live workshop I’m going to blow your mind with aha moments and breakthroughs that I’ve learned as a Launch Strategist. 

Beyond that you’re going to leave with a step-by-step strategy for creating sold-out programs, so you can make the shift from learner to leader.

If you know that having sold-out programs would completely change your business, you can’t afford to miss this workshop.