Want to create an online course or digital product?
You’ll need a warm audience first.
Before you start promoting your product, you need to have a warm audience of people that are ready to buy from you.
Basically, you need to have a list of people who regularly hear from you and know your value. Otherwise, if you launch your digital product without a primed audience, your launch will flop. (Which would be the worst thing to happen ever!)
One of the first steps to grow a warm audience is to create an opt-in freebie.
What is an opt-in freebie?
An opt-in freebie is a free gift or “bribe” that you offer to your audience, in exchange of an email address.
The goal of an opt-in freebie is to:
- Begin a new relationship with an audience
- Build ONE audience of people
- Build know, like and trust with your audience
- Increase the number of customers in your biz by offering free value upfront
Usually, an opt-in freebie is something that is highly consumable that can be implemented quickly. This might be a swipe file, template or worksheet.
Here’s some examples:
- Trello boards
- A free course (worth $30-$60)
- A free workshop
- Swipe files
The key is to create an opt in freebie that gives people concrete steps to help someone achieve a certain outcome asap. (Do this and you’ll convert more customers because you’ve helped them achieve a small win!)
Let’s put it this way: create an opt in freebie that’s so good that people would pay for it.
Why it matters
An opt-in freebie is essential if you want to sell digital products and online courses.
Before you launch an online course, you want to grow a warm audience of people who are already looking for the solution that you’re offering.
This might be improving their wellbeing, planning their content, or loving themselves more.
One of the best ways to do this is by offering an opt-in freebie to begin a new relationship.
The aim of the opt-in freebie is to nurture your readers and help them achieve a “small win”.
After you’ve helped them achieve a small win, you can nurture your readers with a welcome email sequence to build on the value of the opt-in freebie and promote your paid offer.
So how do you create a dazzling opt-in freebie?
How to create a dazzling opt-in freebie
One of the best ways to create a valuable freebie is to create something that is hyper-relevant to your audience.
Step 1. Create an opt-in freebie that is hyper-relevant
Just like the content you create on your blog, you want to create a freebie that focuses on one big problem and helps them achieve a small win.
If you’re a newbie blogger and you’ve got very few blog posts, you can take a look at your competitors in your niche to find out what freebies are working.
This gives you an idea of what people are struggling with the most in your niche.
Alternatively, you can use Pinterest to find out what your audience is looking for based on the keywords people are typing in to find the answers to their questions.
Simply go to Pinterest and type in your niche keywords into the search bar.
These might be:
“Personal styling” if you give personal styling tips.
“Self love” if you blog about self love.
Here you can see a list of keywords below the search bar, such as “quotes”, “tips” and “affirmations. Which are all ideas for an opt-in freebie. Pretty sweet, eh?
If you’ve been blogging for a while, you can look at your most popular blog posts — based on how many views and social shares — and you can create an opt-in freebie that builds on the blog post.
For example, my most popular blogs post is about the different types of emails to send to your list. So, I figured “why not turn this into a freebie?”. And I did!
Pssst, you can take a peek at the blog post here lovebug 🐛
Step 2. Begin with the end in mind
Your opt-in freebie isn’t just about getting email subscribers and growing your email list, it’s about converting people into paid customers.
That’s why you want to begin with the end in mind.
To do this, think about the “bullseye” offer you’re going to be selling. This could be your flagship course or 3 month 1:1 coaching programme.
If you’re not sure on what your offer is, here’s some questions to create one:
What are people’s biggest frustrations that they need help with?
What pleasure or desire do they want to experience as their new normal?
Once you know this you can “reverse engineer” it and think about the first step they might take to get there.
Doing this will help you to create an opt in freebie that naturally flows into your products and services.
Step 3. Make it specific
Next, you want to make sure that your opt in freebie is ultra-specific.
Basically, you don’t want to create an opt in freebie that solves multiple problems. Ideally, it needs to focus on one problem (such as, how to create a webinar, a guide to content creation or self love affirmations).
The key to doing this is to ask yourself this question…
“Does my lead magnet provide a solution that creates at least ONE win for my audience? If so, what’s that win?”
That’s it my friend! They’re the most essential steps you need to take to create a dazzling opt in freebie.
Pull this off and you’ll build credibility with your subscribers instantly. (And you’ll get more Paypal pins whilst you’re sipping on rum punch cocktails 🍹with your bestie!)
But there are other things that you can do too. You can create an authority building welcome email sequence, and promote low risk offers to your audience. (And you’ll get more customers through the door in no time!)
If you’d like to help with creating a dazzling opt-in freebie, creating an authority building welcome email sequence, or creating paid offers, you can book a unicorn strategy session with me.
We’ll take a look at your email marketing efforts and create an epic email unicorn 🦄 strategy for you.
Let’s chat! What opt-in freebie are you gonna create? How will it help your audience?