How To Create A Content Strategy - Victoria Hockaday

How To Create A Content Strategy

Content is king. If you want to grow your coaching business, you have to create a solid content strategy to bring in consistent subscribers.

When you create valuable content, people see you differently.

You’re viewed as an expert and people start listening.

Not to mention driving a ton of traffic to your website and inspiring clients to work with you.

Here’s the truth: every single one of us has the ability to create content that our audience loves. The key is not to compare ourselves to what other people are doing because what works for them is different.

You have to create content that is highly targeted for your audience so that you can help them solve their problems.

You’ll want to experiment with different content whether that’s workshops, blogging, YouTube, podcasting, webinars to find out which strategy suits you.

Once you’ve found a content strategy that you love doing and works, go all out. Don’t stop showing up with amazing value to show your audience that you’re reliable.

I’ve highlighted the word love because there’s no point in doing something if it doesn’t energise you.

You want to find something that is in your genius zone because that’s where you create your best work.


Next steps

In this content strategy series I share with you blogs and videos to help you create a content strategy.

Social Media Strategy

How to Create a Social Media Content Calendar

How to Manage Social Media For Small Business