How To Choose A Theme For Your WordPress Website
Creating an inviting and stylish wordpress website begins with choosing the right theme. This can be heavily overwhelming when you have little technical knowledge and there are thousands of themes to choose from.
Ultimately, your wordpress website theme portrays your brand essence and drives the user experience for your customers. If your wordpress theme doesn’t work seamlessly your customers will leave your website and go elsewhere.
Avoid this from happening by choosing the right theme for your wordpress website. Here’s 8 questions you want to consider.
1. What Is The Purpose Of Your Website?
Before you choose a theme you need to understand the purpose of your wordpress website. Is it to encourage people to engage with your brand? Is it to showcase an online shop of online courses? Or is it to promote your services?
You also want to think about how you’re going to generate leads for your business. Are you going to create blog content to create traffic?
2. What Plugins And Features Will Your Website Require?
Once you’ve installed a stock theme, you’ll need to optimise it so it compliments your brand. You’ll also need to install extensions, features and plugins so that you can turn traffic into leads and sales.
You’ll want to think about what plugins, features and extensions your website requires and reverse engineer it so that you can choose the right website theme. Will you need to capture leads for your sales funnels? Will you need an ecommerce store to showcase online products?
Once you know what plugins and features you need, you can reverse engineer it and choose the wordpress theme that is compatible with them. Most WordPress themes support popular plugins but you’ll want to check they work seamlessly with the plugins you’ll require on your website.
3. Is It Easy to Customise?
When you’ve found a theme for your wordpress website you’ll want to customise it so that it represents the look and feel of your brand. You’ll want to upload your logo, edit the font and colours.
If you’re new to wordpress you’ll want to find out whether coding knowledge is required for creating your site. If you don’t have technical knowledge, it’s best you choose a theme that doesn’t require coding knowledge.
4. Is It Mobile Responsive?
When choosing a theme for your wordpress website you’ll want to make sure that it’s mobile responsive. When you look at the analytics of your website viewers, it’s likely that the majority of your viewers are using mobile.
If you aren’t proving a mobile friendly experience to your customers they’ll leave your website. You’ll also be ranked lower in search results if your theme isn’t mobile responsive.
5. Is it SEO Optimised?
SEO or Search Engine Optimisation is what gets you ranker higher when someone searches something on Google. SEO is a must if you want your website to be visible to your audience!
Remember that when someone’s searched something on Google, they’re more likely to click on websites that appear on the first page.
6. Does It Work On Various Browsers?
Testing your wordpress theme on different web browsers is an essential step. There are so many browsers such as Chrome, Firefox, Opera, Safari and Internet Explorer. Some themes can look different on different browsers so you’ll want to make sure that the theme you purchase has cross-browser compatibility.
7. Is It Easy To Set up?
Don’t feel fooled when you install your wordpress theme and it looks nothing like the demo. This is normal and you’ll need to make a significant amount of changes to your theme until it matches the demo.
Admittedly, when I installed my wordpress theme, I was surprised when it looked nothing like the demo. I didn’t have much of an idea what I was doing at the time and I had to search my questions on YouTube. If you’ve got little technical knowledge, make sure that the wordpress theme has “how to” guides so that it’s easy to set up.
8. Does It Include Support?
You’ll discover that support isn’t included with lots of wordpress themes so if it’s important to you, make sure it’s included. Compare different providers, some will give you free support for 6 months and some will charge you extra for support.
Have a look at the support that comes with your theme. Does it include unlimited customer support? Or will you need to pay extra for customer support?
I’d love to hear from you. Have you struggled with choosing a theme for your wordpress website? What theme did you decide to go for? Leave a comment below!