Build Relationships To Grow Your Business
Your net worth is as good as your network. If you’re looking to grow your business, networking is one of the most valuable uses of your time.
Do you feel overwhelmed with all the things you need to do to start a coaching business? Perhaps you’re working in a 9 to 5 job and you feel you have limited time to grow your business?
If only you could focus on 5% of the activities that bring 95% of the results? This would save you time and maximise your results much faster.
Well you can – simply by networking.
Although networking can be seen as time consuming, networking is one of the most valuable uses of your time.
It allows you to build your business knowledge, create lasting impressions with the people that you meet and bring in clients into your business.
After all, people buy from people.
If you can connect with your ideal clients at events, ask them questions and show how you can help them, its likely that they’ll come to you when they want help. This is because people buy from people they know, like and trust. If you’ve made a good impression with them and you can solve their problem, they’ll be interested in working with you.
So how can you build relationships to grow your business?
Think about your ideal client. Ask yourself “what is the number one challenge my ideal client has?”. Is it that they need help with losing weight or do they need help with becoming more confident? Think about where your ideal clients currently go to solve their problem. What seminars, workshops and conferences do they attend to solve their problem? Brainstorm your ideas and diarise events that you can go to.
Lead with value
When you’re meeting people at events, ask questions to find out how you can help them. Keep asking them questions until you clearly understand what their problem is and aim to give them value, such as recommending a book. Leading with value helps you to build trust with people as they can see that you genuinely want to help them.
Create a relationship action plan
Before you go to an event think about your business goal and create a relationship action plan around it. Do you want to increase your client base? Perhaps you want to connect with influencers to build your visibility? Create a list of people who can be instrumental in helping you to achieve your business goal such as friends, colleagues and people you’re hoping to meet. Write down why each person is important to you and rate the strength of your relationship. This will help you to focus on the right people who can help you.
Invite people to your online community
When you’ve met like-minded people at events and had a conversation with them, you can invite them to your online community. Since people have already met you in person, they’ll feel like they already know you and they’ll be more inclined to work with you. Instead of sending out a copied and pasted email inviting your new contacts to your community, send them a personal invitation and share with them how they can get value from it.
Out of sight, out of mind. If you’re not visible to your prospects, they’ll forget about you.
Inviting them to your online community helps you to keep in contact and keeps them in the loop for any free training that you do. Don’t worry too much about over-delivering, the more value you give your clients, the more they’ll see that you can help them and the more likely they’ll want to work with you.
I hope you’ve found this insightful and you feel confident to start building relationships.
Your net worth is as good as your network.
P.s if you’d like to get clear on who you serve and start attracting your ideal clients, you can find my coaching services here.