If you haven’t noticed there’s A LOT of information online about blogging tips.
(Okay, who are we kidding, you totally noticed).
And while learning these blogging tips, you realised that they don’t go into a lot of detail, which can be super irritating. So what happens is you spend hours on Pinterest looking for other blogging tips to answer your burning questions about blogging. But you don’t want to waste your precious time and energy searching for blogging tips when you could be doing more valuable things in your business. Am I right?
So, if you’re wondering “what are THE most essential blogging tips?” I’ve got you covered!
Here’s 4 essential blogging tips to quickly grow your blog and monetise your audience. Ready to rock and roll?
4 Blogging Tips and Tricks (You Wish You Knew Sooner!)
1. Have a Unique Focus
To kickstart your blogging journey you need to have a unique focus. This will kick everything…and I mean everything…into motion.
Your unique focus is a combination of what you’re good at and who you serve. It’s the sweet spot of your skills, passions and experience.
Why is a unique focus is important?
Knowing your unique focus gives you clarity on who you help and how you help them. If you want to sell services or make passive income online, you want to get really clear on what type of audience you want to help. This is going to be impossible if you don’t know your own value and what you want to offer people.
How do you find your unique focus?
To find your unique focus for your blog, you need to do some soul searching. Doing some soul searching on your own skills and passions is a great way to find how you add value.
The first thing you need to do is identify your skills and passions. This will help you to pinpoint what makes you unique and how you can use your skills to serve others.
Here’s some questions to find your unique focus:
- What topics are you most passionate about?
- What comes naturally to you?
- What skills do you have experience in?
- What do people usually ask you advice on?
- What is the future dream business that you want to create?
Now that you’re onboard with your unique focus, you can figure out what topics you’re going to focus on. Ideally, you want to choose 3-4 topics or blog categories for your blog, so that you can create a focus for your blog.
If you want to start seeing results with your blog, you need to niche down to blow up.
And if you choose a number of topics you’re going to talk about you’ll become known as the go-to person in your niche.
Once you’re clear on how you add value, you can define who your audience is and you can start writing blog topics for that audience.
2. Use Pinterest to Grow Website Traffic
Pinterest is my main source of blog traffic and the main tool I use to promote my blog posts. I started experimenting with Pinterest earlier this year and it’s made a drastic difference to my website traffic.
Most people believe that Pinterest is a social media site where women look at veggie recipes or home decor.
But Pinterest is NOT a social media platform. It’s a search engine. And over the last few years it has become a resource for bloggers and small business owners to grow their website traffic.
Here’s how it works:
People use the search bar to type in content that they want to learn more about and they’ll see pins that are the most optimised in the smart feed. Every pin that they see in the smart feed will be promoting a blog post or product and if the pin is what they’re looking for, they’ll click on that pin and jump to a website.
If they like what they read and they want to keep it for later, they’ll “pin” the content to their audience. If they pin your content this means that you’ll get more “impressions” or people seeing your content because they’ll be sharing your content to their audience. And that’s why Pinterest is a powerful platform… It means that your pins can go viral and you can get hundreds or thousands of traffic from your pins from someone sharing your content. Pretty cool, right?
But if you want to get results with Pinterest, invest time in understanding how it works.
When I started experimenting with Pinterest, I treated it like any other social media platform and thought that manually pinning would be sufficient. How wrong was I!
I found out the hard way that it isn’t as simple as creating an account and sporadically adding pins to it when I felt like it. Instead, I realised that I needed to take my time to learn Pinterest and create a solid strategy to drive consistent traffic to my site.
Here’s a comparison of what I was doing on Pinterest when I had NO IDEA what I was doing…versus 9 months later when I had my Pinterest strategy down to a T.
The key metric to pay attention to isn’t the 116,000 monthly views or “total audience”. This is solely a vanity metric and it just means that 116,000 people have seen my pins in the smart feed.
Instead, you want to focus on “engaged audience”. This is the amount of people who are saving your pins or clicking on your pins.
How to Get Started on Pinterest
The way I got started on Pinterest was niching down my account and having a unique focus for my Pinterest profile. I started with the keywords “email marketing” and “online courses” and I used them in my name and bio. (This is hands down one of the best blogging tips!)
This tells Pinterest what my profile is about and what type of content I’m going to be creating.
I also used the same keywords in board descriptions and pin descriptions, so that when someone is searching for email marketing, my content will show up in the smart feed.
Here’s a more recent of mine that appears at the top of the smart feed when people search for information on “email ideas”.
Because this pin is optimised with keywords it means that this pin will be discoverable long after I have pinned them to Pinterest. And the great thing about this is that this pin is evergreen and it will bring consistent traffic to my blog.
Probably one of the biggest things I learned about Pinterest was scheduling my content, so that Pinterest could see that I was an active and “high-quality pinner”.
When you’re running a service-based business, you don’t have the time to manually pin on Pinterest every day. So, to solve this problem you can automate your pinning using a tool, such as Tailwind.
Tailwind is an approved partner of Pinterest and it allows you to schedule your pins for weeks in advance, so that you’re active on the platform.
For example, I usually spend 1-2 hours per week adding my pins to Tailwind and pinning 150 pins for the week ahead.
You can also discover high-quality content to pin from other content creators and bloggers in Tailwind Tribes. This is a feature that Tailwind offers to encourage people to share each others content, so that you can expand your reach.
Here’s an example of my content being shared in different Tribes. For Digital Marketing Tribe I’ve received 103 re-shares and 590k reach!
3. Have an SEO strategy
Now that you’re onboard with Pinterest, you want to have an SEO strategy for your blog. If you want to get your blog discovered by Google, you need to focus on answering the questions that people are searching for.
Most people believe that SEO is about stuffing keywords in strategic places. There’s a part of that but over the years SEO is more about creating high quality content that’s created for people in mind.
If you want to get results from SEO, you need to put time into keyword research.
If you’re creating content that nobody is searching for then you’re going to struggle driving traffic to your website. Instead, you want to find out the keywords your audience are using and create content that answers their questions.
To kickstart your SEO strategy you can use tools, such as SEMScoop to find out what keywords people are searching. (Okay, who are we kidding, this is one of the best blogging tips you’ve ever heard, you’re welcome!).You can use this tool to find out how competitive keywords are, what other keywords are easier to rank for and how many words you need to write to rank for that post.
For example, if I want to write a blog post on blogging, I can use the word “blogging” to see how many monthly searches it gets and how competitive it is to rank for that keyword. Here it has a keyword difficulty of 44, which means that it’s competitive and hard to rank for. So, I might find a long-tail keyword related to blogging that’s less competitive.
Create a Click-Worthy Headline
Once you’ve chosen the keyword that you’re going to focus on, you want to create a click-worthy title. (Alright, this is another epic tip amongst the other blogging tips in this post!) One of the best ways to do this is to use Coschedule Headline Analyser to choose a title that google will love. (Hint, usually posts that have numbers and power words tend to be the most clickable).
4. Have a Plan to Monetise Your Blog
Now that you have a plan for your blog and a strategy for driving traffic to your site, you want to think about how you’re going to monetise it.
Most bloggers start monetising their website with ads, affiliates product sales and services. However, there’s no blueprint per say on how to monetise your blog and how you make money with your blog will depend on your skills, experience and the future business that you want to create.
Sponsored ads can bring in a small income stream to your blog and you can get started with Google Adsense.
The problem with ads is that they’re driving traffic away from your blog and your losing potential customers.
That’s why you want to focus on developing your own digital products and courses, so that you can keep your readers on your site and invite them to learn more from you with your products.
Most people think that affiliate marketing is a cheap way of monetising your audience. However, over the years many pro bloggers and content creators have used affiliate marketing to serve their community.
Here’s how it works: if there’s a tool or product that you’ve used and you’re a big fan of, you can promote it on your blog and receive a commission every time one of your readers purchases that product.
You can tap into affiliate networks, such as Share a Sale and AWIN to get started with promoting tools such as Tailwind or Freshbooks.
Even better, you can build relationships with other content creators. If you’ve taken one of their courses and got great results, you can reach out to them and ask to promote their course. The key thing about doing affiliate marketing is to only promote products or services that you’ve used yourself, so that you have experience with it. This will help you to serve your community by sharing your tips on how to make the best use out of the product or service.
If you’re just getting started with blogging and you don’t have a big audience yet, you can start selling services. You can offer a range of services based on your skills, such as Pinterest Management, VA work, email marketing, blog writing and copywriting. One of the best ways to do this is to have a ‘work with me’ page on your website and create a lead offer and a bullseye offer for each area.
Another way to promote your services are at the end of blog posts. If you’re writing a blog post and you have a service that you want to promote, you can create a call to action at the bottom of your blog post.
For example, one of my services is digital strategy, where I help creators create, market and sell digital products. If I’m writing a blog post on digital products, I might write a note at the bottom of the blog post…”Want to create your first digital product but have no clue on how to get started? Check out my digital strategy sessions and get in touch here”. Easy right? One of my coaches taught me this trick and I LOVE how simple and effective it is!
One of the best ways to monetise your blog is to sell digital info products or online courses. There’s a TON of products that you could create, such as ebooks, workshops, templates, workbooks and online courses.
I absolutely love developing digital products in my business and I find it so rewarding when I see people buying them and getting results. I use Send Owl to host and sell my digital products and you can get a digital product up and running pretty quickly. Plus, they have an up-sell feature that is an easy and effective way to increase your sales.
If you want to get started with digital products, you need to understand launching.
You could create the most amazing and valuable product out there, but if you don’t know how to grow an engaged audience, prime them for your product and build anticipation, then you’re going to struggle to make any sales. If it’s a small digital product, such as a tripwire, you can get away with adding that to SendOwl.
BUT if it’s a higher priced product from £97+ you need to launch the product, so that you can increase your chances of making more sales. So, don’t overlook the importance of launching a product because it’s just as important as the product itself.
After you’ve launched your product, you’ll need to think about what sales funnels you’re going to create to promote your products, so that you can sell them on evergreen.
Create a Tripwire
If you’re ready to create your first digital product, one of the best ways to start is to create a tripwire. (This is one of the best blogging tips that nobody talks about!) A tripwire is an “easy yes offer” that you offer to people who have subscribed to your email list.
Earlier this year I created a freebie to help people grow their email list and I noticed that it was getting a lot of subscribers. So, I thought I’d create an ebook to give them more information and offer them a priced product. (Check out my freebie here to see what I mean).