6 Emails You Should Be Sending To Your Email List But Aren’t
You probably know the importance of an email list, but you still haven’t cracked the code yet when it comes to writing emails.
I was exactly the same when I started my business two years ago. I didn’t write newsletters simply because I didn’t know what emails to send.
I get super excited about sending emails to my community and feel like I’ve cracked the code with emailing. >> You’ll know you’ve cracked it when people start replying to your emails!>>
That’s why today I’m sharing with you 6 emails to send to your email list, so you go from email anxiety to email confidence.
Also, I love getting your replies and it makes my day. So if you’re on my email list come and say hi!
1. Welcome series
Your welcome email is the most important email that you’ll EVER send.
This is because people are the most engaged when they sign up to your email list.
That’s why you want to craft a few emails for your welcome email series, so that you can build a personal genuine relationship with your audience.
The goal of your welcome emails is to:
- Make a solid first impression with your audience
- Build on the value of the freebie
- Dial up your level of leadership and credibility
- Reflect back to your subscribers their motivations and reasons for signing up to your email list
- Future pace to your subscriber what their new reality looks like for them
Most people usually stop after sending the first welcome email because they don’t know what to say. But when you create a series of emails, you immediately stand out in the inbox because you’re continuing to strengthen the relationship.
For this reason, you’re guaranteed to build a stronger relationship with your audience because you’re proving to people that you understand them and you can help them with their problem.
2. Quick tip
If someone subscribes to your email list, you want to build on the value of your opt in freebie to build trust with your audience.
One of the ways to do this is to write emails that give quick and actionable tips related to your topic. For example, if they’ve signed up to receive a freebie on “how to grow your blog traffic”, you might share 1 quick strategy that’s working for you right now.
Giving your email list tips and strategies is what makes your list exclusive. And it reduces unsubscribes because you’re offering value that is going to help them.
One of the reasons why people unsubscribe is because they don’t feel like you’re talking to them. So, if they’ve already showed what they’re interested in by raised their hand (and opting into your freebie) share with them relevant tips and strategies in your emails.
3. Mention of a guest blog
Some exciting news…
As of this week I’ll be a featured contributor for a top female entrepreneur blog, She Owns It.
This means that I’ll be keeping my community in the loop and asking them what they’d like me to blog about.
If you’re thinking of doing guest blogging it’s a great opportunity to show your community credibility and expertise in your niche. Where have you been featured? Can you share this in your emails?
4. Favourite tools
One thing that you can send to your email list is a list of your favourite tools you use for your business. People who subscribe to your email list value your opinion, so they’ll want to know what tools you use in your business.
Here’s a list of ideas:
- Email service provider
- Website hosting
- Online course hosting
- Social media scheduling
- Stock photos
- Video editing
- Creating PDFs
5. Mention a webinar or podcast
One of the perks of being on your email list is hearing about your latest webinars, podcasts or products before anyone else. Giving your email list insider information is what makes your email list feel exclusive.
So, you can let them know of any webinars or podcasts that you’re going to be doing in the next couple of weeks. It’s a great way to create excitement and anticipation with your audience too.
This can be as simple as…
“Hey, quick note, I just wanted to say that in 3 weeks time I’m doing a webinar on X. It’s going to help you X, Y, Z. If you want to hear more about it, you can click here”.
Plus, it’s a great way to boost your sales too because you’re letting people know that good stuff is coming.
6. A surprise freebie
Finally, once people have signed up to your email list you can surprise them with freebies.
Freebies are great because you’re helping people achieve “small wins” with concrete and actionable steps. It’s a great way to show your audience that you’re trustworthy and that you can help them achieve a specific result.
And it often leads to a high conversion rate (more people buying your products) because you’ve given people the “how to” and concrete steps. What is your ideal audience struggling with the most? What freebie could you create for them?