44 Newsletter Ideas To Engage Your Email List – Victoria Hockaday

44 Newsletter Ideas To Engage Your Email List


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Having an email list is incredibly important if you want to turn your blog into a business.

It helps you to keep your name at the TOP of people’s minds.

Cause if you pop into people’s inboxes every week with helpful tips, they’ll remember YOU when they need to hire someone or buy a product.

We’ve all experienced it. You bounce to a blog post and your mind is BLOWN away by all the value bombs they’re dropping. Then BOOM. You sign up to receive their freebie and before you know it, they’re popping into your inbox every week to check in on your progress.

Now, that’s pretty sweet, eh? Having a reliable person giving you value and support week after week.

It says that they genuinely care about helping you reach your goals instead of giving you a freebie and then buzzing off! 🐝

That’s why having a weekly newsletter is one of the best ways to build trust and credibility with your audience. (And believe me, the ones that show up consistently are the ones who have more business).

But what if you’ve got “send anxiety”?

What if smacking the send button terrifies that crap out of you and you don’t know WHAT to say or WHEN to say it?

Well, if email scares you senseless, then you’re gonna struggle with sharing your voice and being consistent.

And there might be many reasons why you’re scared of email.

It might be getting unsubscribes, not being liked or being “too spammy”. (Yup, these are all common fears that I see people have with email marketing!)

Or, it might be that you just don’t know what the HECK to write.

Which means you’re spending HOURS and HOURS trying to get your email marketing efforts together but… you’re not getting anywhere.

So, if you’re fed up with staring at a blank screen and racking your brain for ideas, here’s 44 newsletter ideas that are gonna rock your frickin’ world.

Ready to turn your send ANXIETY to email CONFIDENCE? Let’s get crackin’!

(By the way, if you want a swipe file, so you don’t run out of email newsletter ideas until 2021 — or if you just want inspiration for when creating emails — then you can download it below).

‘Know, Like and Trust’ Emails

What are the best emails that have hit your inbox? Probably the one’s from your friends or family members. Right? Cause they’re personal and they’ve been written especially for you. (Plus, they’re from people who you love, so you’ve already got a strong connection!)

But, even though you can’t compete with someone else’s mum, sister or friend, you can keep this in mind when you’re writing emails.

Let’s put it this way: you want to write your emails as if you’re speaking to one person. 

Emails that are personal allow your readers to connect with you on a personal level.

Plus, you want to send emails that are casual and thoughtful so that they don’t feel like “work”. So, but your business hat to the side and practice writing to one person. (Action this trick alone and you’ll witness your email open rates skyrocket!)

As well as writing to one person, you want to share personal information, stories or experiences with your audience, so that they can relate to you on a deeper level. 

These are known as KLT (know, like and trust) emails.

KLT emails help your audience to get to know you on a DEEPER level, so that they feel compelled to follow you on a regular basis. (And when they relate to you in a deeper way, they’re more likely to build a long-lasting relationship with you.)

Do this and not only will you have engaged readers, but you’ll have raaaaving fans for LIFE.

Here’s a few ideas of know, like and trust emails:

1. A personal story that ties back to your topic. Worried that you don’t have anything to “add” or “say”. People are keen to learn about your life experience or interpretation of things. (Mostly because it brings deeper relate-ability and understanding). Share a personal story or experience you’ve had and tie it back to your niche.

2. An entertaining story. Tell a funny or entertaining story with your audience. (And don’t be afraid to sprinkle in your sense of humour!)

3. A failure or mistake that you made. Have you experienced a “failure” in your blog or business? Share it with your audience and they’ll see that you’re a human being with challenges and hardships (and not just an avatar on the internet!)

4. Share an inspirational story about a friend or family member. Got a story of a friend who created a specific outcome or transformation? Share the goods!

5. The story behind your blog or business. What’s the story behind your blog or business? How did it come about? Remember, people are hardwired to LOVE stories. They love a beginning, middle and end. So, share the story behind your business to connect with your audience.

6. Something that happened this week. What events happened this week that tie to your topic?

7. Behind the scenes email. Share something that you’re working on right now. This might be an online course, membership site or new strategies you’re implementing. (Don’t forget, people love to get exclusive information, so they’ll appreciate you for including them).

8. Share a childhood memory. Got a pulling-on-the-heart-strings story to share? Share a story about your childhood (only content that you want to share) so people can relate to you and are compelled to follow you.

9. Share your why. What’s the “why” behind your blog or business? Sharing your why (Simon Sinek style!) helps your audience to understand the bigger mission behind what you do.

10. Share your experiences working with a coach or service provider. Worked with a coach or mentor? Hired a service provider? Share your biggest lessons or takeaways to your audience.

11. Something that worked. Tried out a new strategy that worked? Why not share it with your community? This could be a list building strategy or a new SEO tool that you’ve tried.

‘Curated Content’ Emails

Want to know the best way to save time and energy writing emails? Curated content.

Curated content is a collection of other people’s work that you can share with your audience. These might be blog posts, podcast episodes and other resources from other businesses.

It’s perfect for when you’ve got writer’s block and you’re struggling with creativity!

Here are a few curated content ideas you can play around with:

12. Influencers to follow in your niche. To do this, you can use a tool like Buzzsumo or Awario to find influencers in your niche. Or you can go to Pinterest and type in your niche name and select “people”.

13. Check out Google trends to see what topics in your niche are trending. You could share the latest article on that topic or do a round up of popular articles on that topic.

14. Featured posts. Been featured in articles? Share links to the articles that you’ve been featured in. Remember, you have to assume that your audience has a problem and you have to work them back to health. (So, don’t shy away from self promotion!)

15. Give book recommendations. People love book recommendations. Go to Amazon, look for the most popular books in your niche and share em’ with your audience.

16. Share industry news. What’s trending? What are the biggest predictions in your niche? What events are happening in the space? Give your audience the inside scoop!

17. Have monthly themes. Running out of content ideas? Create monthly themes for your newsletters and share the most valuable articles on each theme. This might be social media, PR, finance or self love, self care, anxiety (whatever floats your boat!)

Opinions and Takeaways

Sharing personal opinions, best strategies and takeaways are a great way to build credibility and demonstrate that you’re the go-to person in your niche.

Here’s some topics that you can give a spin:

18. Show your website evolution. Got a cringe worthy website to share? Share your website evolution with your audience and break down the tweaks that resulted in more conversions.

19. Share experiences of someone you worked with. Got some interesting lessons from clients or ex-colleagues? What did you learn that might benefit your audience?

20. Write about what you’d do differently if you started over. Ah the infamous “what I’d do differently” email. This is probably one of the biggest questions people ask at the end of talks. So, go for it. Share your wisdom!

21. Showcase your top performing content. This could be pins, social media posts, emails or blogs over the past quarter or year. What tweaks did you make that created your results?

22. Share what worked and what didn’t work. Have you done a webinar, free email course or ebook? Share your biggest takeaways of what worked and what didn’t work. Your community will appreciate this. (And it’ll save them time repeating the same mistakes!)

23. Confess about the shoddy courses you’ve done. There’s plenty of these in all industries! Think about any workshops, online courses or programmes you’ve been a part of. What did you learn or NOT learn from them? People are truth seekers and they’ll appreciate your realness. (You don’t have to mention names but you can share your experience).

24. Share 5 things you wish you knew about your topic earlier. What did you used to struggle with? What would have made your journey waaay much easier?

25. Share the predictions and trends in your niche. What do you expect to see more in your industry?

26. Share your graphics evolution. (Here’s another possible cringe-worthy moment!) Compare your oldest pin images to your latest pin images. What are you doing differently to capture more people?

27. Show growth reports. If you can back up your best strategies with growth reports then you’re going to win your audience’s trust. You could share pictures of your google analytics or you could show your income growth.

28. Share places you’ve been featured. Been featured on the radio or local press? Got some step-by-step strategies to share with your audience? Do it.

29. Share tips on guest posting. Have you guest posted on a well-known site? I bet your audience would want to know how you did it! Share quick tips on how to find places to guest post and how to write a pitch.

Focus On Your Subscribers

Email newsletters aren’t just about engaging your audience and selling offers. They’re also about having a conversation with your subscribers and getting to know your community on a deeper level.

So, start asking questions.

Listen to what your audience responds to. Find out their biggest fears, hopes and DREAMS.

Even better, try get off email and interact with them over the phone or Skype to get to know them better.

(This is a fab way to get to know your audience on a deeper level, cause you can keep asking questions until you understand the emotions behind their responses)

Here’s a few ideas that you can give a whirl:

30. Feature subscribers. Who are the most engaged people on your email list? Feature 5-10 people on your newsletter and they’ll be honoured 🙂.

31. Have a monthly 15-30 minute laser coaching session. Offer a few first come, first served laser coaching sessions to your subscribers. These will give you a chance to get to know your reader’s better. (And it’s really useful information that will help you create products and services that people need!)

32. Ask your audience questions. Best thing to do when you’ve got writer’s block? Asking questions. Ask your audience questions about their goals, challenges or topics that they’d like to learn more about.

33. Have a monthly Q&A. Select the top 5 questions your audience has asked over the month and answer them in your email. (Jenna Kutcher does this on her podcast and there’s a reason why they’re frequent episodes.)

34. Ask for your audience’s opinion. Asking people to complete a survey is a NO GO. If you want to survey your audience to find out about their goals and challenges, ask for their feedback or opinion. (Do this and you’ll see higher survey responses!)

35. Ask a multiple choice question. Give your audience a multiple choice question and get them to vote in a poll or reply with A, B or C. Easy peasy.

Ruffle Some Feathers

If you’re using email as a tool to brag about how many email subscribers you have, forget about it. Good email marketing isn’t about having a big following. And it certainly isn’t about being nicey, nicey. It’s about being fearless in your messaging, sharing your truths on your topic and educating your audience.

One of the best ways to practice this is to challenge or debunk myths or practices in your industry.

Pull this off and people will see you as an online leader in your niche. (And they’ll be compelled to read your emails regularly because they value what you have to say).

So, don’t be afraid to rock the boat, shed light on bad advice in your niche and be brave with sharing your personal opinions.

Here are some ideas to ruffle some feathers:

38. Give alternative strategies to a problem. Got alternative strategies to share with your audience? Don’t be afraid to go against the grain and share what’s worked for you.

37. Share 5-10 radical strategies. These might be to get more website traffic, guest post opportunities or clients.

36. Share your rebellious streak. Write about something you do or don’t do in your niche that is out of the norm. This could be a strategy you tried that didn’t work or a platform you stopped bothering with because it wasn’t converting.

39. Share the worst blogging advice or business advice you’ve received. There’s plenty of bad advice going around. Save your audience stress of following advice from the wrong people. They’ll appreciate you for it!

40. Compare different courses in your niche. Done some epic courses in your niche that might help your audience? Talk about the free ones and paid ones you’ve done that you’d recommend.

41. Challenge the status quo. Write about one best practice in your niche that you can’t stand. Explain why you don’t think it’s effective and what people should do differently. (This is a great authority builder!)

42. Talk about trends in your niche that you disagree with. There’s plenty of trends in every niche that not everyone agrees with. Share your own personal opinion as people want to hear what you think.

43. Share a bootstrapper’s guide to your niche. Let’s face it people love to learn bootstrapper strategies!

44. Challenge a blog article that you disagree with. Read a blog article that you strongly disagreed with or would like to challenge? Share it with your audience! See what they have to say!

Wrapping Up

Email newsletters are essential for continuous growth as they help you to stay “top of mind”.

If you pop into people’s inboxes every week with helpful tips, they’ll think of you first when they need help with a problem. Or, they’ll recommend you to a friend if a friend expresses the same problem.

But, your success with email newsletters isn’t dependent on epic, herculean sprints, but the compound effect of consistent action.

And in my experience, there’s no better way to ensure consistent growth, than to have a roadmap that supports it.

Nothing too crazy or complicated.

Just a simple roadmap that you can refer to when you’re planning your email newsletters for the month or quarter.

So before you do anything today, I invite you to download the newsletter email ideas swipe file (so you don’t run out of email ideas until 2021!)

It’ll be a game changer for your blog.

And if you’re as excited as I am about this, go ahead and share it with your friends on your favourite social media platform. You’re the best!

If you’d like 1:1 advice, I also offer blogging and email marketing coaching. I’d love to help!

P.S I’d love to know which email ideas were your favourite! Have a super day!

Click here to read a blog post about email drip campaigns.

It’s the perfect next step after reading this post 🙂


Victoria Hockaday helps business owners grow an audience and create and sell online courses with ease.

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