22 Effective Ways To Get Email Subscribers Every Day
If you’re a blogger or entrepreneur, you know that an email list is important for launching an online course.
Not only that. If you want to launch an online course and have people buy it (obvs) you need to have about 1,000 people on your email list.
This is because on average, 1-2% of people on your email list are going to convert into paying customers during your course launch.
That’s why anything less than 1,000 email subscribers isn’t going to be worth the time and money it takes to run and launch a course.
So, how do you tackle the overwhelming task of getting email subscribers to sign up to your email list?
Today I’m sharing 22 (yikes!) effective ways to turbocharge your email list for good.
And if your goal is to transition into an online course model or add an online course revenue stream into your business, here are a few reasons why this post is gonna rock your world:
- You’re a coach, consultant or creative fed up with being in the “feast or famine” cycle, and you’re ready to go from 1:1 to 1:many.
- You’re excited about having a solid business foundation, so you can do cool stuff like webinars and online courses
- You are guaranteed to get more email subscribers, so you can prepare and “prime” your audience for your course (like create hype and excitement for your course!)
- You’re a course creator who has created a course but you need to grow an email list to launch it.
- Follow these strategies and you’ll bring in email subscribers fast (I’m talking 10-20 email subscribers a day!)
Want to learn effective ways to effortlessly grow your email list every day? Let’s jump in.
How to get started
First things first, if you want to begin a relationship with a new audience you need to give a ton of value.
One of the best ways to do this is to create an incredibly valuable opt in freebie that helps your audience have a transformation or achieve a specific outcome.
If you haven’t created an opt in freebie yet you can read my blog post here on how to create an opt in freebie that actually works.
Once you’ve set up an email list, you need to build a relationship with your audience. You can read this post here on 18 things to send your email list.
Grow email subscribers with social media
1. Schedule daily posts to promote your freebie
You’d think that this is a no-brainer, yet a lot of us fail to do this on a consistent basis. As a rule of thumb, you want to spend 20% of your time creating content and 80% of your time promoting it.
This is because when you promote something one time, not everyone is going to see it. Often, we assume that everyone has already seen our post, so we don’t want to bother people by promoting something multiple times.
However, the truth is that only a small group of people are going to see the things you post based on whether they’re checking their social media accounts. That’s why you want to promote your freebies and blogs multiple times a week, so you’re growing your audience as much as possible.
Once you’ve got your opt in freebie, you want to add it within a landing page or attach it as a content upgrade in a blog post. A landing page is a ‘distraction free’ page where you promote your opt in freebie. Here’s an example of an opt in freebie (it’s often a generic freebie that you promote frequently). A content upgrade, on the other hand is a targeted opt in freebie that naturally flows from a blog post.
Psst, here’s an example of a blog post that naturally feeds into a content upgrade.
Now that you’ve got your opt in freebies and content upgrades, you want to organise all of your opt in freebies and content upgrades into a spreadsheet.
It’s a good idea to break down each post into:
After you’ve created your spreadsheet, you can start scheduling your posts. To do this just go down your list and schedule one post to a Pinterest, Facebook or Twitter.
I like to use Tailwind to schedule my posts to Pinterest for the week. Basically, I pin up to 30 pins a day and I make sure that I’m sharing my blog posts and content upgrades multiple times a week.
2. Create 3 Pinterest graphics for every blog or freebie
Did you know that Pinterest loves fresh content? That’s why I recommend that you create 3 templates for each blog post or freebie, so that you’re posting fresh content to Pinterest.
To do this, create 3 Pinterest templates in Canva. Then, create one description for all of the 3 templates. Every time you publish a new blog, or freebie, schedule it to Tailwind. When you’ve shared it to Tailwind you can add an X in the spreadsheet column.
Ideally, you want to create 3 templates that use a maximum of 3-4 colours so that you have a consistent brand. These are the 3 templates I’m using on Pinterest right now (plus a few more!)
3. Add an incentive on your Pinterest graphics
Once I added an incentive to my Pinterest graphics, I noticed more people clicking onto my posts and freebies. So, give it a whirl and give people a sneak peek of your freebies!
4. Add your freebie in your social profiles
Add your opt in freebie in your Pinterest bio, so that once someone bounces to your Pinterest profile, they can see that you’ve got a freebie. And if it’s something they need then they’ll be quick to snag it.
5. Link your freebie in Pinterest boards
When you organise your content on Pinterest, you want to create up to 10-15 boards so that your dream customer finds your content. Once you’ve created a board and named it “client attraction” or “branding” you’ll need to create a description. You can also include a link to your opt in freebie here!
6. Use smarter queue
If you want to promote your freebie to Facebook and Twitter, you can use Buffer or SmarterQueue.
I like to use Smarter Queue to promote my blogs and opt in freebies to Facebook and Twitter because it’s easy to use and it allows me to loop content!
7. Use Tailwind tribes
One of the ways to get your pins repinned on Pinterest is to use Tailwind Tribes. Tailwind Tribes consists of tribes of people in your niche. This might be digital marketing, social media, client attraction, branding etc.,
The idea behind Tailwind Tribes is to share other people’s content as well as your own, so that you can help each other to share each others pins and get more blog traffic.
Simply choose a few Tribes and share your freebies and blog posts every day.
Here’s how to get started
Step 1. Sign up to Tailwind and go to Tailwind Tribes
Step 2. Click on ‘find a tribe’ and type keywords to find your niche. This might be “branding”, “client creation” etc.,
Step 3. Read the description to look at the rules to see if you can promote freebies.
Step 4. Share a couple of your blog posts and freebies to Tailwind Tribes a day. Go to publisher >> drafts >> upload pin >> add to tribes and select the tribe you want to publish the pin to
8. Create a ‘free resources’ Pinterest board
When people bounce to your Pinterest profile, they might be keen to download your freebies straight away. You can capitalise this and create a board dedicated to all of your freebies and content upgrades.
If you use YouTube to grow your audience, you can create a ‘how-to’ tutorial and create a call to action for people to sign up to your email list.
Sunny Lennarduzzi is killing it on Youtube, so she’s definitely worth checking out! You can create a card that links to your freebie and you can include a link to it in the description each YouTube video.
A giveaway is a great way to grow your email subscribers. It’s probably one of the strategies that I suggest to my clients the most because it can bring thousands of subscribers over a week or two.
If you want to give this a spin, I recommend Kingsumo. You do have to pay for it, but it’s totally worth it.
When people enter the giveaway they’re asked to share the giveaway with their friends, so it can become a viral giveaway very quickly.
The key to having a successful giveaway isn’t about the quantity but the quality of the subscribers who join your list. So, instead of doing a giveaway where people might win an ipad, create a giveaway that’s highly targeted to your niche. That way you’re more likely to attract subscribers who are going to be interested in your content and courses in the future.
For example, if you’re a branding consultant, you might create a branding giveaway that includes a free branding course and gift cards for Creative Market etc.,
11. Host a webinar on google hangouts
Webinars are a great way to grow your email list. A google hangout is an excellent tool to take advantage of because it’s free.
A webinar is an online workshop that gives your audience a chance to ask questions on your topic. And you can take advantage of Google Hangouts to present a workshop, have a Q&A session with your audience and showcase your products at the end.
So, create a webinar on a topic that your audience would like to learn more about and promote it to start collecting email addresses.
12. Create a facebook ad
One of the fastest ways to get more email subscribers is by spending money on Facebook advertising.
With Facebook ads you can target your dream customer and if your messaging is right, you’ll see results instantly with gathering email subscribers.
However, before you give this a go, you need to know what you’re doing in terms of your copy, ad and image in order to convert leads. If you’re going to do a lead generation campaign, you’ll need to choose an opt in freebie that’s already converting organically with your audience. So, choose your most popular opt in freebie and test it out with Facebook ads.
Grow email subscribers with your website
13. Create clear pathways
When someone bounces to your site, you want to create clear pathways. For example, you might have 3 blog categories on your website: client attraction, brand strategy and design.
In this case, you might create 3 pathways on your homepage. This might be downloading an ultimate guide on client attraction, signing up for a free email course on brand strategy and downloading a design checklist.
This is an example of the 3 pathways on my site: email marketing, list building and online courses.
14. Create pop-ups
I know that you might think pop ups are annoying but they work! Experiment with different pop ups on your site and see which ones create the most conversions.
I like to use Thrive Leads to create pop ups as they’re easy to use and they have analytics, to help you make important digital marketing decisions.
You can also create lead short codes inside Thrive Leads. These are perfect if you’ve got a content upgrade that you want to promote within your blog post. This is an example of a lead short code. You can read the related blog post here.
15. The rule of seven
Have you heard of the rule of seven? Well…it means that people need to see something seven times before they take action.
That’s why I recommend promoting your opt in freebie SEVEN times on your site, if you want to explode your email subscribers.
- Free resources
- About page
- Start here
- Above the fold
- Start of the blog
- End of the blog
16. Create a landing page
If you want to pump up your email list, you’ll need a landing page to promote your opt in freebie. A landing page is a distraction free page that invites people to fill in their name and email address to receive your opt in freebie.
I like to use Kartra for landing pages cause that’s where my list, products and campaigns hang out. On the contrary, if I’m creating content upgrades then I’ll use Thrive Leads and Kartra combined.
Here’s how I do it:
- Create a lead short code in Thrive Leads
- Create an opt in form in Kartra and select ‘embed on website’
- Copy the HTML code from the Kartra forms and paste it into the Thrive Leads forms
17. Add share buttons
Once you’ve created an opt in freebie, add share buttons (I recommend social warfare) on your thank you page, so that people can share your opt in freebie to their friends.
18. Create a quiz
Invite people to do a quiz and only share the results with them when they give you your email address. Tryinteract is a great tool for this!
19. Be a guest blogger
Find popular blogs that your dream customer follows and create an author byline with a call to action in it. For example, this might be a 5 day free email course or a free mini course.
20. Host a challenge
A challenge is a great way to get more email subscribers on your email list because of the value that you’re giving upfront. You can create a challenge for a specific number of days, and ask participants to give you their name and email address to enter.
21. Answer questions on quora
Quora is an excellent way to get to know your audience on a deeper level by answering their most common questions. Simply go to the search bar and find your niche by using keywords or categories. Answer a question in your niche and instead of linking to your website, link to a landing page.
22. Create a free email course
A free email course is one of the best ways to get more email subscribers on a consistent basis. The reason why they’re so effective is because they have high-perceived value.
The key to a free email course is to create something that helps your dream customer have a transformation or achieve a specific outcome. So, think what problem people are struggling with the most and break it down into 5 mini lessons. Send them one lesson a day over a period of 5 days and if you’ve got a low risk offer you can pitch it at the end.
Speaking of which, you can sign up to my free 6 day email marketing course here!
Over to you my friend! Which strategies are you going to implement to grow your email list?